Culture
Introduction to the Italian business environment
Italian culture: Relationship oriented countries vs. information
oriented countries
Management styles and Communication styles in
Italy
Differences between Northern Italy and Southern
Italy, security vs. flexibility
Italian business etiquette
Political and legal environment
Italy and the EU. Labor laws and Jobs Act
The Italian political system
Barriers and challenges for foreign companies:
is it difficult to invest in Italy?
Acquisitions
Business and marketing
Italian family firms
Italian business districts
Chinataly: Prato
Made in Italy: a global brand
Marketing of Italian luxury goods
Italian eno-gastronomy: Eataly company case
Guest speakers in Spring 2017
Simone Casciaro, CEO of Qoowear
Brioni Company case
Randstad: the Italian Job market
Final exam: project work on Qoowear Made in Italy brand