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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 330"
COURSE NAME: "International Marketing"
SEMESTER & YEAR: Summer Session I 2016
SYLLABUS

INSTRUCTOR: Antonella Salvatore
EMAIL: [email protected]
 HOURS: MTWTH 2:00PM 3:45PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:
COURSE DESCRIPTION:
This course examines the process of planning and conducting transactions across national borders in a global environment. Topics include factors in assessing world marketing opportunities, international marketing of products, pricing, distribution, and promotion program development in dynamic world markets. Marketing practices which various businesses adapt to the international environment are studied.  Attention is also given to comparative marketing systems and planning and organizing for export-import operations.
SUMMARY OF COURSE CONTENT:

Cultural dynamics in assessing global management style and business systems, political and economic risks in international marketing, global vision through marketing research, entry-strategies for foreign markets, international marketing plan, 4Ps in the international environment, negotiation with international customers and partners
LEARNING OUTCOMES:

At the end of the course, students will be able to:

-  identify opportunities and threats, problems and challenges in international markets

-  adapt domestic marketing practices and procedures to international markets

-  understand cultural differences and their impact on decision-making

-  differentiate negotiation techniques according to different cultures

- understand the best entry strategies to enter foreign markets

-  manage the international workforce

-  improve their written and oral skills in presenting international marketing strategies
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberCommentsFormatLocal BookstoreOnline Purchase
International Marketing, 16/eP.Cateora, J. Graham and M.GillyMcGraw HillISBN 13: 9780073529974     
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Attendance and participation 15%
mid-term exam 30%
Emerging country: marketing research 20%
Final project 35%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY

You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.
SCHEDULE

Introduction to international marketing.

The scope and challenge of international marketing

Cultural dynamics in assessing global markets

The concept of culture; origins and elements of culture Cultural changes.

Case 1: Disneyland Paris

Management styles and business systems

Management styles and communication styles

Business ethics. Cases for class discussion

The political environment 

Political risks and economic risks in global business

Developing a global vision through marketing research 

the research process

Emerging markets Case 2: Cars for emerging markets

Market-entry strategies

Multinational market groups

Competition analysis

Products and services for consumers, product adaptation 

Service Marketing

International marketing channels

Middlemen Export and import restrictions

Integrated Marketing Communication (IMC)

Cases 3 and 4:  Toyota Incident and BP Mexico

Human Resources Management in international markets

The planning process