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JOHN CABOT UNIVERSITY
COURSE CODE: "MKT 330-3"
COURSE NAME: "International Marketing"
SEMESTER & YEAR:
Spring 2016
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SYLLABUS
INSTRUCTOR:
Antonella Salvatore
EMAIL: [email protected]
HOURS:
MW 3:00 PM 4:15 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: MKT 301
OFFICE HOURS:
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COURSE DESCRIPTION:
This course examines the process of planning and conducting transactions across national borders in a global environment. Topics include factors in assessing world marketing opportunities, international marketing of products, pricing, distribution, and promotion program development in dynamic world markets. Marketing practices which various businesses adapt to the international environment are studied. Attention is also given to comparative marketing systems and planning and organizing for export-import operations.
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SUMMARY OF COURSE CONTENT:
Cultural
dynamics in assessing global management style and business systems, political
and economic risks in international marketing, global vision through marketing
research, entry-strategies for foreign markets, international marketing plan,
4Ps in the international environment, negotiation with international customers
and partners
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LEARNING OUTCOMES:
At the end
of the course, students will be able to:
- identify opportunities and threats, problems
and challenges in international markets
- adapt domestic marketing practices and
procedures to international markets
- understand cultural differences and their
impact on decision-making
- differentiate negotiation techniques according
to different cultures
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understand the best entry strategies to enter foreign markets
- manage the international workforce
- improve their written and oral skills in
presenting international marketing strategies
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TEXTBOOK:
Book Title | Author | Publisher | ISBN number | Library Call Number | Comments | Format | Local Bookstore | Online Purchase |
International Marketing | Cateora, P.R. and Graham, J.L | McGraw-Hill Higher Education | 978-0073529943 | | | | | |
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
Assignment | Guidelines | Weight |
Participation | | 10% |
Mid-term exam | | 30% |
Company cases, emerging country analysis | | 20% |
Fianl exam | | 40% |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course. BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments. CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings. DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail. FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Introduction to
international marketing/ The scope and challenge of international marketing
Cultural dynamics in
assessing global markets
The concept of culture;
origins and elements of culture Cultural changes.
Management styles and
business systems
Management styles and
communication styles
Business ethic. Cases
for class discussion
The political
environment
Developing a
global vision through marketing research
the research process
Emerging markets
Market-entry
strategies
Multinational market
groups
Competition
analysis
Products and
services for consumers, product adaptation
Service
Marketing
International
marketing channels.
Middlemen Export
and import restrictions
Integrated
Marketing Communication (IMC)
Human Resources
Management in international markets
The planning process
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