Week 1 Intro
· Basic writing skills, audience and identity
· Process of writing: researching, drafting, revising, editing
· Style guides: What are they?
· Legal and ethical issues: Libel, copyright/fair use/creative commons, plagiarism, privacy, censorship, social norms
Pt. 1 Internet Writing
Week 2 Blogging
· Set-up an e-portfolio/blog
· Identify audience and writing style
Week 2 Blogging cont.
· Linking, sharing, RSS,
· Headline writing, lede writing
Week 3 Other types of online writing
· Twitter, wikis, etc.
Pt. 3 Strategic Communication
Week 4 Press Releases
· Target audiences, refining messages
· Press kit (for a band, film or book)
Week 5 Copywriting
· Different kinds of copywriting (ads, nonprofits, etc.)
Pt. 2 Scripts for Electronic Media
Week 6 Intro to Scripts
· History of scripts, script variations, media differences
· Production for the writer
· Picture Editing, The Crew-where do writers fit
Week 7 Spots
· What Makes a Spot
· Public Service Announcements
· Promotional Announcements
· Commercials Banners
Week 8 News
· Differences between media Print Radio TV Internet Script formats Sports, Weather
Week 9 Documentary
· Definition Short Form Long Form Docudrama
Week 10 Corporate & Educational
· Internal Training Communication
· External Public relations Commercials
· Primary Secondary Advanced Using the web
Week 11 Games and Convergence Media
· Classifications
· Animations (Basics Shorts Features Two-dimensional Three-dimensional)
Week 12 Audio scripts/Drama
· Basics of dramatic writing, TV Soaps
· Features Motion Pictures Film
Week 13 Drama cont.
Week 14 Wrap-up