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JOHN CABOT UNIVERSITY
COURSE CODE: "AS 101-2"
COURSE NAME: "Introduction to Graphic Design"
SEMESTER & YEAR:
Fall 2015
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SYLLABUS
INSTRUCTOR:
Sabrina Schmidt
EMAIL: [email protected]
HOURS:
W9:00 AM 11:45 AM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
OFFICE HOURS:
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COURSE DESCRIPTION:
This is an introductory level course – open to all students – and particularly those who do not intend to be professional designers or have background in design. This course teaches basic principles of graphic design and explores methods of utilizing visual design to put together effective communications and in doing so, making a good professional impression. It provides an introduction to visual communication and problem solving, and complements other courses including business, management, marketing and communication. This course offers practical and useful advice on how to work with graphics in reports, presentations, newsletters, and proposals in sophisticated, professional, and interesting ways. It demonstrates how to create PowerPoint slides that support and enhance rather than weaken a presentation. It presents an overview of how graphic design firms further business objectives and create effective management communications.
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SUMMARY OF COURSE CONTENT:
This is an introductory level course – open to all students – and particularly those that do not have a background in design. This course teaches the basic principles of graphic design (composition, alignment, contrast, visual hierarchy, etc.) and explores methods of how to put together effective communications in order to make a good professional impression. It provides an introduction to visual communication and problem solving, and complements other courses including business, management, marketing and communications.
Course information
For specific inquiries or to set up an appointment please contact Prof. Schmidt via email on [email protected]
Changes, additional course information, etc. will be posted on MyJCU. Please check this regularly and, certainly, in advance of each class.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.
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LEARNING OUTCOMES:
Design Brief: How to brief a client.
Concept: How to develop a strong visual concept based on given communication requirements.
Layout: How to use basic page layout and typography to effectively communicate a message.
Imagery: How to research, choose and compose photographs and illustrations to be interesting and reinforce a message.
Graphs: How to design graphs and tables that show data in a clear and effective way.
Color: How to apply color in graphics and presentations, basic color theory, the meaning of colors, color relationships.
Artwork: How to prepare artwork for print.
Tools: How to use Photoshop, Illustrator and InDesign to create well-designed, coherent artwork and presentations.
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments |
| Profile: Pentagram Design | Susan Yelavich | Phaidon | ISBN 0-7148-4377-6 | | |
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Participation | Participation is expressed through commitment, resourcefulness, originality, technical skill, attention to detail, punctuality and timely delivery of assignments. | 30% |
| Oral exam | Presentation of a design project. | 10% |
| Midterm exam | The midterm exam consists in designing an appropriate solution to a design problem. | 30% |
| Final exam | The final exam consists in designing an appropriate solution to a more complex design problem. | 30% |
-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance problem
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work. The student has barely done enough to persuade the instructor that s/he should not fail.
FNegligent in attendance, academic honesty, or engagement with the course content.
-ATTENDANCE REQUIREMENTS:
All scheduled classes are mandatory.
Absence and late arrival affect the final grade.
Please refer to the university catalogue for the attendance and absence policy.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Meeting place: Mac Lab, Largo Fiorentini 1 (Inside Studio: Internal 3).
1. Wednesday September 2 - Introduction to the course
2. Wednesday September 9 - Typography
3. Wednesday September 16 - Moodboard
4. Wednesday September 23 - Moodboard
5. Wednesday September 30 - Illustration
6. Wednesday October 7 - Promotion
7. Wednesday October 14 - Midterm
8. Wednesday October 21 - Logo
9. Wednesday October 28 - Logo
10. Wednesday November 4 - Logo
11. Wednesday November 11 - Oral exam
12. Wednesday November 18 - Brochure
13. Wednesday November 25 - Poster
14. Wednesday December 2 - Poster
15. Sunday, December 6 / 15:00 - 17:30 pm - Final exam
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