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JOHN CABOT UNIVERSITY
COURSE CODE: "MKT 330"
COURSE NAME: "International Marketing"
SEMESTER & YEAR:
Summer Session I 2015
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SYLLABUS
INSTRUCTOR:
Ian Roberts
EMAIL: [email protected]
HOURS:
MTWTH 2:00 PM 4:00 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: MKT 301
OFFICE HOURS:
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COURSE DESCRIPTION:
This course examines the process of planning and conducting transactions across national borders in a global environment. Topics include factors in assessing world marketing opportunities, international marketing of products, pricing, distribution, and promotion program development in dynamic world markets. Marketing practices which various businesses adapt to the international environment are studied. Attention is also given to comparative marketing systems and planning and organizing for export-import operations.
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SUMMARY OF COURSE CONTENT:
Assessment of the challenges and opportunities facing management and business systems in the global marketing environment: development of an international mindset and understanding of how to adapt marketing tools and create a marketing plan on an international scale.
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LEARNING OUTCOMES:
By the end of the course students will be able
to:
- Determine opportunities and threats in international markets
- Understand the challenges of the political
dimensions of international business
- Identify key emerging markets and
understand their importance
- Distinguish between multinational market
groups
- Adapt domestic marketing practices and procedures to international markets
- Differentiate marketing techniques according to different cultures
- Make written and oral presentations on international marketing strategies
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TEXTBOOK:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments | Format | Local Bookstore | Online Purchase |
| International Marketing, 14th Edition (International Edition | Caterora, Gilly, Graham | McGraw Hill | 978-007-108421-5 | | | | | |
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Class attendance and participation | | 10% |
| Mid-term exam | | 25% |
| Team project and presentation | | 25% |
| Final exam | | 40% |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the cours
BThis is highly competent level of performance and directly addresses the question or problem raised. There is a demonstration of some ability to critically evaluate theory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performance demonstrates that the student lacks a coherent grasp of the material. Important information is omitted and irrelevant points included. In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
Class attendance is mandatory. Missing 3 lectures (without appropriate justification) will result mark down of 5% of the final grade. If a student misses 5 or more lectures he/she will be penalised with a 10% mark down in the final grade.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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| Week |
Day |
Date |
Topics |
Assignments |
Reading |
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1
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Monday |
25/05/15 |
Scope
and challenge of international marketing |
Starbucks
case |
Ch. 1 |
| Tuesday |
26/05/15 |
Cultural
dynamics in assessing global markets |
Walt
Disney case |
Ch.
4 |
| Wednesday |
27/05/15 |
Culture,
management style, business systems |
Starnes
Brenner Machine Tool case |
Ch.
5 |
| Thursday |
28/05/15 |
The
political environment |
Coke
Pepsi India case |
Ch.
6 |
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2
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Monday |
01/05/15 |
Emerging
markets |
Marketing
at the bottom of the pyramid |
Ch.
9 |
| Wednesday |
03/05/15 |
Multinational
market regions and market groups |
Emerging
markets - Cars |
Ch.
10 |
| Thursday |
04/05/15 |
Multinational
market regions and market groups |
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Ch. 10 |
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3
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Monday |
08/06/15 |
Planning
and organization |
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Ch. 11 |
| Tuesday |
09/06/15 |
Mid
Term Exam – Chapters 1, 4-6, 9-11 |
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| Wednesday |
10/06/15 |
Products
and services for consumers |
Group project
assigned |
Ch.
12 |
| Thursday |
11/06/15 |
Products
and services for consumers |
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Ch.
12 |
| Friday |
12/06/15 |
Products
and services for business |
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Ch.
13 |
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4
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Monday |
15/06/15 |
Products
and services for business |
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Ch.
13 |
| Tuesday |
16/06/15 |
Exporting and logistics |
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Ch.
15 |
| Wednesday |
17/06/15 |
IMC and
international advertising |
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Ch.
16 |
| Thursday |
18/06/15 |
IMC
and international advertising |
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Ch.
16 |
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5
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Monday |
22/06/15 |
Pricing for
international markets |
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Ch.
18 |
| Tuesday |
23/06/15 |
Group
Presentations |
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| Wednesday |
24/06/15 |
Group
Presentations |
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| Thursday |
25/06/15 |
Review
day |
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| Friday |
26/06/15 |
Final
Exam – Comprehensive |
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