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JOHN CABOT UNIVERSITY
COURSE CODE: "MKT 330-3"
COURSE NAME: "International Marketing"
SEMESTER & YEAR:
Spring 2015
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SYLLABUS
INSTRUCTOR:
Ian Roberts
EMAIL: [email protected]
HOURS:
TTH 1:30 PM 2:45 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: MKT 301
OFFICE HOURS:
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COURSE DESCRIPTION:
- To provide students with an understanding of the key issues international marketing
- To examine major decisions facing international marketing management as its strives to match the objectives and resources of the firm with opportunities and threats in the international environment
- To investigate problems and challenges in addressing new markets with different cultural norms
- To explore methods for analysing market demand, competition, costs and distribution systems in international contexts
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SUMMARY OF COURSE CONTENT:
Assessment of global marketing management and business systems, global vision through marketing research, international marketing plan, 4Ps in the international environment, negotiation with international customers, partners, and regulators.
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LEARNING OUTCOMES:
By the end of the course students will be able to:
- Identify opportunities and threats in international markets
- Adapt domestic marketing practices and procedures to international markets
- Differentiate negotiation techniques according to different cultures
- Understand issues in managing an international workforce
- Make written and oral presentations on international marketing strategies
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Class attendance and participation | | 10% |
| First short project and presentation | | 15% |
| Second short project and presentation | | 15% |
| Team project and presentation | | 30% |
| Final exam | | 30% |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
Class attendance is mandatory. Missing 3 lectures (without appropriate justification) will result mark down of 5% of the final grade. If a student misses 5 or more lectures he/she will be penalised with a 10% mark down in the final grade.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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| Week |
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Assignments |
| 1 |
Introduction. Scope and challenge of international marketing |
Chap 1 |
| 2 |
Cultural dynamics, management style, business systems |
Chap 4 & 5 |
| 3 |
The political environment |
Chap 6 |
| 4 |
Emerging markets |
Chap 9 |
| 5 |
Multinational market regions and market groups |
Chap 10 |
| 6 |
Mid Term Exam |
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| 7 |
Planning and organization |
Chap 11 |
| 8 |
Products and services for consumers |
Chap 12 |
| 9 |
Products and services for business |
Chap 13 |
| 10 |
Group Presentations |
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| 11 |
IMC and international advertising |
Chap 15 |
| 12 |
Pricing for international markets |
Chap 16 |
| 13 |
Exporting and logistics |
Chap 18 |
| 14 |
Course review |
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| TBD |
Final exam |
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