Please note that this schedule is subject to change. Always check the course website before doing your assignments.
Part I: Visual Analysis
Week 1 Introduction to Visual Communication
Lester: Ch 1: Visual Communication; Ch 2: Visual Cues
Howells/Negreiros: Introduction
Week 2- 4: Visual Theories, Visual Codes, Genre and Intertextuality (Semiotics)
Lester: Ch 3: Visual Theories
Howells/Negreiros: Chapters 1-6
Week 5: Persuasion
Lester: Ch 4: Visual Persuasion; Ch 5: Visual Stereotypes
Midterm (first day of week 6)
Part II: Images Analysis
Week 6: Media Literacy and Visual Analysis
Lester: Ch 6: Visual Analysis
Additional readings: Handout
Week 7 and 8: Typography, Graphic Design and Information Graphics
Assignment: Create an information graphic
Lester: Ch 7: Typography; Ch 8: Graphic Design; Ch 9: Informational Graphics
Part II: Media Formats
Week 9: Drawing and Painting: From fine art to comics
Lester: Ch 10: Cartoons
Howells/Negreiros: Ch. 7
Additional Reading: Understanding Comics, ch. 1 (PDF, available on course website)
Image analysis due
Week 10: Photography
Lester: Ch 11: Photography
Howells/Negreiros: Ch. 8