Bus 320 Public Relations
Weekly Schedule, Fall 2014
Week 1: What PR is (and
is not)
September 1: Review of
syllabus.
September 3: What is
PR? Wilcox, chapter 1.
Week 2: Evolution, PR
Companies and Departments Today, Ethics
September 8: The
Evolution of PR in History. Wilcox, chapter 2.
September 10: PR
departments and firms. Wilcox, chapters 4 and 20. Ethics and
Professionalism, Wilcox, chapter 3.
Week 3: Writing and
Speaking: the Fundamental Skills for PR
September 15: How to write
for PR. Newsom and Haynes, chapters 5
and 6. Wilcox, chapter 7, 163-178.
September 17: Public
Speaking and the Elevator Pitch Competition.
Newsom and Haynes, chapter 16.
Week 4: Research and
Program Planning
September 22: Research. Wilcox, chapter 5.
September 24: Program Planning. Wilcox, chapter 6.
Week 5: Persuasion
September 29: Persuasion: the Five-Stage Adoption Process. Wilcox, chapter 7, 178-188. Gladwell, 1-133 and 193-216.
October 1: Public Opinion, Audiences and
Persuasion. Wilcox, chapters 9 and 11.
Week 6: Evaluation and Press Releases
October 6: Evaluation. Wilcox, chapter 8.
October 8: Press Releases. Wilcox, chapter 14. Newsom and Haynes,
chapter 9.
Week 7: Corporations vs. Non-Profits
October 13: Corporations vs. non-profits and PR. Wilcox, chapters 17 and 21. Press release due.
October 14: Guest speaker on non-profits.
Week 8: Presentation Techniques and Program Plan
Presentation
October 20: Presentation techniques.
October 22: Presentation of non-profit program plan.
Week 9: Conflict Management
October 27: Conflict Management. Wilcox, chapter 10.
October 29: Conflict Management, continued.
Week 10: The Wal Mart Case
November 3: The Wal Mart Case
November 5: The Wal Mart Case
Week 11: The Internet, Social Media and Radio and
Television
November 10: The Internet and Social Media. Wilcox, chapter 13.
November 12: Radio and Television. Wilcox, chapter 15.
Week 12: Program
Planning Recap and Presentations
November 17: Program Planning Recap
November 18: Guest speaker
Week 13: Program Planning Presentations
November 24: Program Planning Presentations
November 26: Program Planning Presentations
Week 14: Review
December 1 and 3: Review for final exam