JCU Logo
JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 335"
COURSE NAME: "Fashion Retailing"
SEMESTER & YEAR: Spring 2014
SYLLABUS

INSTRUCTOR: Antonella Salvatore
EMAIL: [email protected]
 HOURS: TTH 3:00 PM 4:15 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:
COURSE DESCRIPTION:

The purpose of this course is to introduce students to issues related to Retail Management in the Fashion industry.

Students will have to understand basic concepts related to fashion industry, analyze European and American fashion influences and understand fashion perspectives and theories.

Students will have to understand the role of fashion producers and suppliers and the role of intermediaries in fashion studying supply chain in fashion industry.

Students will be asked to focus on retail buying and stock planning, in order to fully understand how to manage fashion product life cycle in store.

Students will then analyze how to manage human resources in fashion and understand careers and opportunities in fashion.

The course requires both understanding of fashion retail concepts as well as the ability to apply these concepts to fashion companies’ decision making.
SUMMARY OF COURSE CONTENT:
The course will allow students to understand the fundamentals of retail management for fashion companies.
Students will learn of the different types of retail organizations, direct owned stores, franchising stores, outlet stores.
Students will also study the importance of luxury brands in fashion and how to implement a marketing strategy for luxury goods.
The course will investigate the importance of locations in retail development and explain how companies choose their locations to implement their retail development.
Participants will then learn the role of store design in retail management and how companies' store design reflect their positioning and the segment they want to reach
LEARNING OUTCOMES:

At the end of the course students will be able to:

1 Understand the importance of retail business in fashion industry

2 Focus on supply chain in fashion

3 Understand opportunities and careers in fashion

4 Manage fashion product’s life cycle in store

5 Have an understanding of how to promote and merchandise fashion products

6 Understand how to implement a marketing strategy for luxury brands

 
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberCommentsFormatLocal BookstoreOnline Purchase
Retail ManagementBerman EvansPearson13 9780131776821     
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
ParticipationThe class participation grade will reflect students' preparation, attendance, quality and frequency of participation. Each absence will result in 5% subtracted from participation grade. More than three absences may result in up to 10 percent being subtracted from the final grade, and the student may be asked to withdraw from the class. 10%
Mid term examination 25%
Final Group PresentationStrategy implementation for a fashion company30%
Final exam 35%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:

The class participation grade will reflect your preparation, attendance, quality and frequency of participation.

Each absence will result in 5% subtracted from your participation grade.

More than three absences may result in up to 10 percent being subtracted from your final grade, and you may be asked to withdraw from the class.
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.
SCHEDULE

 Introduction to fashion retailing, Overview of the fashion industry, fundamentals of fashion. Fashion principles and theories

Fashion analysis and fashion branding

Retail environments

Strategic planning in Fashion retailing. 

Retail segmentation and retail consumers behavior

Store development, location analysis, store design

Classification of fashion retailers, direct and franchising fashion stores

Retail organizations

Supply chain in fashion 

Fashion manufacturers and suppliers, Fashion intermediaries

Luxury goods management

Fashion formats, retail institutions. Laws and regulations in fashion

Fashion products, Fashion buying, merchandise buying and handling

Retailing of private labels and brands

Pricing in Fashion retailing

Advertising and promotion in fashion

Visual merchandising, store image

Selling techniques, customer relationship management in fashion retailing 

Human Resources Management Careers and opportunities in fashion retailing