Assessment Guidelines for assigning main letter grades: A, B, C,D, and F are the following:

A:  Work of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.

B:  This is highly competent level of performance and directly addresses the question or problem raised.

There is a demonstration of some ability to critically evaluate theory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture and reference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.

C:  This is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.

D:  This level of performances demonstrates that the student lacks a coherent grasp of the material.

E: Important information is omitted and irrelevant points included. In effect, the student has barely done enough to persuade the instructor that s/he should not fail.

F: This work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

Students are expected to attend all scheduled class meetings presented in the course outline. Since success in the field requires a high level of interpersonal skills, grading to a greater extent that in other classes will be based on active class participation with the major emphasis on the quality of your attitude and contribution and not the quantity. If you come to class with the intention of being a “spectator,” than you may expect to see your final course grade lowered by as much as 10%. In this class, students are encouraged and expected to be a part of this class and not apart from it.

Please refer to the university catalog for the attendance and absence policy.

1. Course Introduction – Overview of aims and learning outcomes (Form teams for group project)

2. Convergence and Wikinomics – How the Internet changed the way of doing business (Tapscott, D. and Williams, A. D. (2009) Wikinomics. New York: Penguin Group – Introduction and chapter 1) available at http://www.wikinomics.com/book/IntroAndOne.pdf

3. Social Networks – Business potential and limitations (Chapter 1)

4. Develop A Strategy – Social Networks for Organizations (Chapter 2)

5. Return On Investment – New Metrics (Chapter 3)

6. Social Inside – Networking Inside The Organization (Chapter 4)

7. Workshop - Presentation of Project Proposals

8. Case Study - Facebook

9. E-Customers (Chapter 5)

10. Social CMR – Customer Managed Relations in Social Networks (Chapter 6)

11. Social Innovation – New Products and New Services (Chapter 7)

12. E-Marketing – Selling (In) The Social Community (Chapter 8)

13. Workshop – Revised Proposals

14. Exam 1

15. Case Study - MySpace

16. Social Customer Service – How To Listen And Speak To The Community (Chapter 9)

17. Social Customer Service 2 – How To Deal With Complaints (Chapter 10)

18. Staying Out Of Trouble – TFC and Legal Implications of Social Networks (Chapter 11)

19. On The Move – Mobile Applications: potential and risks (Chapter 12 and 13)

20. The Platform – IT implications for Social Networks (Chapter 14)

21. Case Study - Twitter

22. E-mployees – Incentives and Training (Chapter 15)

23. The New Organization – Roles and Responsibilities (Chapter 16)

24. Social Networks Policies - Trust, Privacy, And Security In Social Networks (Chapter 17)

25. Online Value Propositions – Collaboration and Value Creation (Chapter 18)

26. Project Presentations

27. Project Presentations

28. Project Presentations

Exam 2