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JOHN CABOT UNIVERSITY

COURSE CODE: "BUS 305"
COURSE NAME: "Introduction to Entrepreneurship"
SEMESTER & YEAR: Summer Session I 2012
SYLLABUS

INSTRUCTOR: Pulino Silvia
EMAIL: [email protected]
 HOURS: MTWTH 14:00-16:00
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: Sophomore Standing
OFFICE HOURS: MTWTh by appointment
COURSE DESCRIPTION:
 

This course examines the entrepreneurial process, from recognizing opportunity to planning, organizing and growing a new venture. We will highlight innovation and its methods and applications on business opportunity analysis. Topics covered also include significance, status, problems and requirements of entrepreneurial businesses. This course will serve as a foundation for students who might want to own a business, and it is meant to be accessible also for non business majors.

SUMMARY OF COURSE CONTENT:
 

Entrepreneurial Opportunities and Rewards.           Characteristics and Competencies of Entrepreneurs. Creativity, Opportunity, and feasibility. Paths to Full-Time Entrepreneurship. Business Plans for New Businesses. Marketing and Promotion for Entrepreneurs. Distribution and Location. Finance for Entrepreneurs: Cash Management, Capital Structure. Risk Management and Insurance. Legal Issues for Entrepreneurs.

Course content will include materials related to identifying and analyzing market opportunities, evaluating resources required to exploit market opportunities, and launching of a new venture. This process will be assessed mainly from the perspective of an individual entrepreneur.

 
LEARNING OUTCOMES:
 

After successful completion of the course the student will be able to:            

·        Understand the relationship between innovation, business opportunity and entrepreneurship

·        Identify the challenges inherent in innovation and in launching a new business

·        Evaluate business ideas in a systematic manner

·        Draft a business plan for a new venture

·        Recognize the implementation issues that arise from an entrepreneurial business plan

·        Establish measurements to evaluate progress and success
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberCommentsFormatLocal BookstoreOnline Purchase
Entrepreneurial Small BusinessKatz and Green McGraw Hill0072967986     
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Class attendance, preparation and participation 10%
Final exam 40%
Business plan 40%

-ASSESSMENT CRITERIA:
 

Letter grades awarded in this course will normally correspond to the following numerical scores:  A (95 % and above); A- (90-94%) B+ (87-89%) B (83-86%) B- (80-82); C+ (77-79%); C (73-76); C- (70-72); D+ (67-69%); D (64-66%); D- (60-63); F (59or less).
-ATTENDANCE REQUIREMENTS:
 This is a fast-paced course that requires thorough preparation and active engagement in the classroom. Therefore attendance is a fundamental part of the learning process.
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.
SCHEDULE

Week 1            

 

Chapter 1          Entrepreneurship: Opportunities and Rewards

Chapter 3          Entrepreneurs: Characteristics and Competencies

Chapter 4          Entrepreneurial Ideas: Creativity, Opportunity, and feasibility

 

Week 2

Chapter 6          Paths to Full-Time Entrepreneurship

Chapter 8          Business Plans: Seeing Audiences and Your Business Clearly

 

Week 3

First paper due on Monday

 

Chapter 9          Marketing for Entrepreneurs

Chapter 10        Entrepreneurial Promotion: Capturing the Eyes of Your Market

Chapter 11        Distribution and Location for Entrepreneurial Ventures

 

Week 4

Third paper due on Monday

 

Chapter 14        Cash: Lifeblood of the Business

Chapter 15        Finance for Entrepreneurs: Using Equity, Debt, and Gifts

Chapter 17        Protection: Risk Management and Insurance

 

Week 5

Third paper due on Monday

Chapter 18        Legal Issues for Entrepreneurs

Chapter 20        Achieving Success

 
SessionSession FocusReading AssignmentOther AssignmentMeeting Place/Exam Dates