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JOHN CABOT UNIVERSITY
COURSE CODE: "MKT 330"
COURSE NAME: "International Marketing"
SEMESTER & YEAR:
Summer Session I 2012
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SYLLABUS
INSTRUCTOR:
Forte Angelo
HOURS:
MTWTH 16:00-18:00
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: MKT 301
OFFICE HOURS:
By appointment at tel. 347 815 3110
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COURSE DESCRIPTION:
To provide the enrollee with a clear picture of the major decisions facing marketing management, in its attempt to harmonize the objective and resources of the company, with the opportunities found in an international market.
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SUMMARY OF COURSE CONTENT:
The course investigates the problems of entering new markets and competing in markets with different cultures. Studies the methods of analyzing market demand, competition, costs, the structure of distribution and other factors which affect marketing management decisions in foreign countries.
Lectures will NOT repeat the reading assignments, but will be used to clarify (through the use of real world examples, scenarios, case studies, and in general an experiential approach), certain important and/or difficult areas of the material. In their preparation, students should first study the chapter, then make an outline, and finally apply that information to a solution of the cases and scenarios presented during lectures. Enrollees are expected to attend class meetings and provide thoughtful contributions to the discussions.
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LEARNING OUTCOMES:
The course will provide students with a complete understanding of the mechanisms that regulate international marketing. They will be able to: identify dangers and opportunities in international markets, adapt domestic management practices and procedures to international markets, differentiate negotiation techniques according to different cultures, manage international personnel.
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TEXTBOOK:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments | Format | Local Bookstore | Online Purchase |
| International Marketing, 15th Edition | Philip Cateora, Mary C. Gilly and John L. Graham | McGraw-Hill Higher Education | 139780073529943 | | | | | |
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| | <p>Mid-Sem.Exam. in the form of 3 quizzes – 10% each 30% </p>
<p>Sem.End exam. (cumulative) 40% </p>
<p>Term paper 15% </p>
<p>Class participation 10% </p>
<p>Class case presentation 5% </p> | |
-ASSESSMENT CRITERIA:
GRADE DESIGNATION
A Excellent 4.00
A- 3.67
B+ 3.33
B Good 3.00
B- 2.67
C+ 2.33
C Satisfactory 2.00
C- 1.67
D+ 1.33
D Poor but passing 1.00
D- 0.67
F Failing
I Incomplete
P Passing (C or higher)
NP Not Passing (C- or lower)
W Official Withdrawal
-ATTENDANCE REQUIREMENTS:
Please refer to the university catalog for the attendance and absence policy.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Session
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Session Focus
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Reading Assignment
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Other Assignment
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Meeting Place/Exam Dates
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Part I
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An Overview.
The Scope and Challenge of International Marketing. The Dynamic Environment of International Trade.
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Part II
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The Cultural Environment of Global Markets.
History and Geography: The Foundations of Culture.
Cultural Dynamics in Assessing Global Markets.
Culture, Management Style, and Business Systems.
The Political Environment: A Critical Concern.
The International Legal Environment: Playing by the Rules.
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Part III
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Assessing Global Market Opportunities.
Developing a Global Vision through Market Research.
Emerging Markets.
Multinational Market Regions and Market Groups.
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Part IV
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Developing Global Marketing Strategies.
Global Marketing Management: Planning and Organization.
Products and Services for Consumers.
Products and Consumers for Businesses.
International Marketing Channels. Exporting and Logistics: Special Issues for Business.
Integrated Marketing Communications and International Advertising. Personal Selling and Sales Management.
Pricing for International Markets.
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Part V
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Implementing GlobalMarketing Strategies.
Negotiating with International Customers, Partners, and Regulators.
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