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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 335"
COURSE NAME: "Fashion Retailing"
SEMESTER & YEAR: Summer Session I 2012
SYLLABUS

INSTRUCTOR: Salvatore Antonella
EMAIL: [email protected]
 HOURS: MTWTH 14:00-16:00
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:
COURSE DESCRIPTION:
The purpose of this course is to introduce students to issues related to Retail Management in Fashion industry.

Students will have to understand basic concepts related to fashion industry, analyze European and American fashion influences and understand fashion perspectives and theories.

Students will have to understand the role of fashion producers and suppliers and the role of intermediaries through the analysis of supply chain in fashion industry.

Students will be asked to focus on retail buying and stock planning, in order to fully understand how to manage fashion product life cycle in store.

Students will then analyze how to manage human resources in fashion and understand careers and opportunities in fashion.

The course requires both understanding of fashion retail concepts as well as the ability to apply these concepts to fashion companies’ decision making.

 

 
SUMMARY OF COURSE CONTENT:

Fashion industry analysis, study of theories and perspectives

The role of the retail environment, store development

Supply chain in fashion, the role of producers, suppliers and intermediaries

Fashion buying and merchandising

Human Resources in fashion industry

Opportunities and careers in fashion
LEARNING OUTCOMES:

At the end of the course students will be able to:

1 Understand the importance of retail business in fashion industry

2 Focus on supply chain in fashion

3 Understand opportunities and careers in fashion

4 Manage fashion product’s life cycle in store

5 Have an understanding of how to promote and merchandise fashion products
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberCommentsFormatLocal BookstoreOnline Purchase
Fashion Retailing: a multi-channel approachEllen DiamondPrentice HallISBN -13 9780131776821      
REQUIRED RESERVED READING:
Book TitleAuthorPublisherISBN numberLibrary Call NumberComments
Fashion Now: a global perspectiveCelia Stall-MeadowsPrentice Hall ISBN- 13 9780131594104  

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Participation 10%
Mid term exam 30%
Final presentation 25%
Final exam 35%

-ASSESSMENT CRITERIA:
Letter Grading for the Course:

 

Letter grades awarded for this course will normally correspond to the following numerical scores:

 

A (94-100 points); A- ( 90-93); B+ ( 87-89 points); B (84-86  points); B- (80-83 points); C+ ( 77-79 points);  C (74-76 points);  C- ( 70-73 points);  D+ (67-69 points);  D ( 64-66 points);  D- (60-63 points);  F ( 59 points or less).

 

 
-ATTENDANCE REQUIREMENTS:
Attendance/Participation: 

 

The class participation grade will reflect your preparation, attendance, quality and frequency of participation

 

More than three absences may results in up to 10 percent being subtracted from your final grade, and you may be asked to withdraw from the class.

 
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.
SCHEDULE

Syllabus

FASHION INDUSTRY

- Introduction to fashion retailing

- Overview of the fashion industry

- European and American fashion influences

- Fundamentals of fashion

- Fashion principles and theories

- Fashion branding

THE SUPPLY CHAIN

- Fashion manufacturers and suppliers

- Fashion intermediaries

- Laws and regulations in fashion

- Fashion formats

THE RETAIL ENVIRONMENT

- Stores development

- Locations analysis

- Designing the retail environment

HR IN FASHION RETAILING

- Careers and opportunities in fashion

- Human Resources Management in fashion

MERCHANDISING AND COMMUNICATION

- Fashion buying

- Retailing of private labels and brands

- Advertising and promotion in fashion

- Fashion visual merchandising