Week One
Session 1
What Makes “The News”
And what doesn’t
Basic Rules to Answer the 5 W’s + How+ Why
News Values; Trust and the Public Mission
Storytelling 101
Different Storytelling Formats
Being Aware of the Big Bad Bias
Session 2
NEWS beats
Breaking news, Investigative, and Feature News Reporting
Researching and Curating Stories
The search for Factual Data
Opinion and Analysis in “The News”
Journalism Formats for the Eyes and the Ears
Readings:
2x newspapers, 2x blogs/newsletters, 2x newscast
Opinion, Feature and Analysis Pieces
Week Two
Session 3
Editorial Process
Signs of a News Story
Analyzing and Using News Sources
Keeping Track of the News
Being Aware of News Bias
Session 4
Finding your story and pitching it
Timeliness (when)
Prominence (who)
Importance (what)
Location (where)
News logistics 101
When you must go to the story, when the story comes to you
Week Three
Session 5
Impact of a Story
Beyond the Headlines
Public Trust and Expectations
Fact-checking the Story
Session 6
Media Ethics
Journalist’s code of conduct
Basic legal rights and wrongs
Week Four
Session 7
Developing a Coverage Plan
Strategizing for a successful pitch
Preparing and writing the news pitch
Session 8
Writing the News Pitch
Discuss Pitches for Approval
Week Five
Session 9
Executing the Coverage Plan
Getting There
Working in Hostile Environments
Safety and Operating as a Team
Session 10
Finding Sources and Interviews
Consent and Rules of Engagement
On and off the record, when is it a good idea?
Ensuring the Safety and Security of Sources
Week Six
Session 11
Reporting Methodology, Protocol, Etiquette
Final story Research
Research Sources
Angles to cover
Finding Interviews
Session 12
Doing interviews by phone, in person, on camera
Interviewing Techniques
Post interviewing steps
Permissions, waivers
Legal age requirements
Week Seven
Session 13
Field coverage
Audio and video
Working solo and in teams
Logging material
Session 14
Post-Coverage Editorial and Writing Process
Story organization
Inverted Pyramid Activity
Writing to pictures
Week Eight
Session 15
News writing
Outline, Title, Lede and body
Quotes
Citing sources
Conclusion
How and when to use the Associated Press Stylebook (AP)
Session 16
News writing
Attribution
Analysis
Opinion
Disclaimers
Script
Week Nine
Session 17
News writing for Print
Page layout
Line assignments
Leads & Headlines
Visuals and Captions
Photographs and Agencies
Copyright
Hyperlinks
Session 18
News writing for TV
Keep it under 2 minutes
Reason to use sound bites
Reason to use stand up/on camera open and close or bridge
When pictures speak louder than words
Measuring the emotional impact of images and video in a news story
Explicit material and disclaimers
Week Ten
Session 19
News writing for blogs and podcasts
Online Advantages
Session 20
How and when to use a Press Release
Working with Spokespersons
Official Censorship; rules and cases
Legal Jeopardy, Defamation, and Malicious Disregard for the Truth
Week Eleven
Session 21
Using public information sources
Social Media and News
Fact-checking information and news content
Tools to verify information
Signs you may be manipulated
Hate Speech and Harmful Information
Session 22
Fact-Checking Workshop
Verify examples of manipulated information
Week Twelve
Session 23
Media Criticism
Gatekeeping, agenda-setting, news framing, bias, clickbait and news scams
Trust Erosion
Elitism
Partisan Mouthpieces
Propagandists
Session 24
News Media Freelancers, Permalancers, Staff and Agencies plus Citizen Journalism
Investigative NGOs and Journalism
Foundation and Advocacy Funding
Subscription and Advertising
Newsletters/substacks and other ways
Week Thirteen
Last Session
Politics of mass media
Manufacturing consent
Media ownership and partisan views
First Amendment
Censorship