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JOHN CABOT UNIVERSITY

COURSE CODE: "MGT 362"
COURSE NAME: "Management in the Digital Economy"
SEMESTER & YEAR: Spring 2025
SYLLABUS

INSTRUCTOR: Cesare Pisani
EMAIL: [email protected]
HOURS: TTH 1:30 PM 2:45 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisites: MGT 301
OFFICE HOURS:

COURSE DESCRIPTION:

Disruptive innovation, as well as technological, social and economic changes are key characteristics of the “New Economy," drastically impacting all aspects of businesses and social life. Information Technology (IT) is at the center of the Digital Transformation of companies for the optimization, redesign or reinvention of their business in response or in anticipation to the disruptive impact of emerging technologies and new business models.
All managers are directly or indirectly concerned with IT, either because they work in the IT department or because they are involved in the definition, purchase, deployment, and usage of IT infrastructures, software, and applications. This course will provide students with a basic understanding of IT as an introduction to the changing managerial role in organisation.

SUMMARY OF COURSE CONTENT:

 On January 2007 during a sales conference a sales person holding a piece of metal and plastic said: “after this nothing will be the same!” And nothing was the same!
 
On November 30th, 2023 ChatGPT was unleashed! Will this change everything again? How?
 
Smartphone is in the twilight zone, which will be the next Big Thing? Generative AI? AR/VR? The Metaverse? 
 
Bitcoin is getting back, while few months ago it was considered dead: will Blockchain be the next internet? Will other cryptos, NFT and other digital assets resurrect as well?

Why well established companies fail in face of smaller undertakings embracing a new 
disrupting technology?
 
Why most of us don’t know or don’t remember Kodak or Blockbuster or Blackberry?
 
Why startups are so cool and impactive?
 
Together we will address these and other questions, try to understand the complex dynamics of innovation in the Digital Era and help to take conscious and educated decisions to improve the competitive position of the company we work for or to foster the creation of disrupting startups.  
 
In addition to providing the traditional elements of classical Information Technology, i.e. business analysis, IT governance, information security, this course will present the exploitation of emerging technologies in management and will show in detail the growing importance of modern trends related to the digital economy. Ample space will be devoted during the course to the most recent developments of Artificial Intelligence (Generative AI, Foundation Models, Transformers, LLM). Opportunities and risks related to the exploitation of AI will analyzed. Blockchain as a shared and programmable validation tool will be studied; significant attention will be also paid to cybersecurity, to the use of big data and to Smart Manufacturing (i4.0), key elements in the field of products production and services provision.
 The course approach will be based on the presentation of the innovation, the existing applications, and the future developments. In order to help students to better understand the issues that need to be faced in the real life, first-person business cases of innovation management will be presented.  
Course slides will be made accessible to students after each lesson. Some of the books and documents presented in the bibliography will be presented and discussed with students during the lessons.

LEARNING OUTCOMES:

Disruptive innovation, as well as technological, social and economic changes are key characteristics of the “New Economy," drastically impacting all aspects of businesses and social life. Information Technology (IT) is at the center of the Digital Transformation of companies for the optimization, redesign or reinvention of their business in response or in anticipation to the disruptive impact of emerging technologies and new business models.
All managers are directly or indirectly concerned with IT, either because they work in the IT department or because they are involved in the definition, purchase, deployment, and usage of IT infrastructures, software, and applications. This course will provide students with a basic understanding of IT as an introduction to the changing managerial role in organisation.

TEXTBOOK:
NONE
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
Book TitleAuthorPublisherISBN numberLibrary Call NumberComments
o Information Technology for Management o E. Turban et al.t 12th edition Wileyo ISBN: 978-11-1980-252-5  
o The Innovator’s Dilemma o C. Christiansen Harvard Business Review Press ISBN:978-1-63369-178-0   
o The Phoenix Project IT REVo Gen Kim et al. IT REV ISBN 978-1-942788-29-4  
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
ParticipationThe evaluation will be based on: • Participation 15% • Online individual tests at the end of each module 30% • Group work on Case Studies at the end of each module 30% • Final exam 25% • Group grading will be the average of the peers evaluation, the professor evaluation and the self-evaluation. All the evaluations will be made online and will be anonymous. 15
Online individual tests at the end of each moduleThe evaluation will be based on: • Participation 15% • Online individual tests at the end of each module 30% • Group work on Case Studies at the end of each module 30% • Final exam 25% • Group grading will be the average of the peers evaluation, the professor evaluation and the self-evaluation. All the evaluations will be made online and will be anonymous. 30
Group work on Case Studies at the end of each moduleThe evaluation will be based on: • Participation 15% • Online individual tests at the end of each module 30% • Group work on Case Studies at the end of each module 30% • Final exam 25% • Group grading will be the average of the peers evaluation, the professor evaluation and the self-evaluation. All the evaluations will be made online and will be anonymous. 30
Final examThe evaluation will be based on: • Participation 15% • Online individual tests at the end of each module 30% • Group work on Case Studies at the end of each module 30% • Final exam 25% • Group grading will be the average of the peers evaluation, the professor evaluation and the self-evaluation. All the evaluations will be made online and will be anonymous. 25

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:

Disruptive innovation, as well as technological, social and economic changes are key characteristics of the “New Economy," drastically impacting all aspects of businesses and social life. Information Technology (IT) is at the center of the Digital Transformation of companies for the optimization, redesign or reinvention of their business in response or in anticipation to the disruptive impact of emerging technologies and new business models.
All managers are directly or indirectly concerned with IT, either because they work in the IT department or because they are involved in the definition, purchase, deployment, and usage of IT infrastructures, software, and applications. This course will provide students with a basic understanding of IT as an introduction to the changing managerial role in organisation.

ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

The course is structured in nine modules of four/six 1¼h classes. Each module may include a lecture, a classwork on a business case and an individual test online. For the classwork the students will be organized in groups; the grading will be the average of a peer evaluation, a professor evaluation and a self-evaluation. 

 

  1. Jan  21st , 23rd, 28th - MODULE 1 - The Technological Cambrian and Innovation Dynamics 

       Presentation of the Course: Schedule, Assignments, Tests, Grading

First-hand Business case: TIM San Marino “The living lab of TIM Group” 

How to analyse the dynamic of emerging technologies: Gartner Cycle of Hype. 

       Reading Assignment: Gartner Hype Cycle

       Classwork:  Analyse a trending technology using Gartner Hype Cycle 

       Test on IT (anonymous and ungraded)

 

  1. Jan 30th, Feb 4th  - MODULE 2 -  Disruptive Innovations: The Innovator’s Dilemma

       Why do successful new technologies cause great firms to fail? 

Sweet Spots; Dynamics of Disruptions; The Innovator’s Solution; 

First-hand business case: VoIP Vocaltec’s Disruption Case.

       Reading assignment: C. Christiansen The Innovator’s Dilemma Introduction 1-19

       Classwork: Using The Innovator’s Dilemma framework (wherever applicable), analyse a case of technological disruption (ChatGPT vs Google Search, Kodak vs Digital Photography, iPhone vs Blackberry, Netflix vs Blockbuster)

       On line Test on the Innovator’s Dilemma Model

 

3.     Feb  6th, 11th, 13th -  MODULE 3 - The Digital Economy and Social Media

       Definition of Digital Economy, History, Business Models, Economic Rules.

Social Networks (SNS) in Business: Advertising, Branding, Customer Care. 

Major SNS platforms: Facebook, LinkedIn, X (fr Twitter), Instagram, Snapchat, TikTok, YouTube. 

       Reading Assignment: Social Media differentiation

Classwork: From a managerial standing, analyse a Social Network Platform pro’s and con’s and plan a marketing/publicity campaign on it. 

       On line Test on the Digital Economy and Social Media

        

 

  1. Feb 18th  , 20th , 25th, 27nd  and Feb 28 (Friday)   –  MODULE 4 - Artificial Intelligence

       History of AI. Neural Networks. Deep Learning. Supervised and unsupervised learning. Backward Propagation. AI Business Applications. AI Ethical Issues.

       Reading Assignment: The Master Algorithm – P. Gonzales Times HE

       Classwork: analyse Generative AI ChatGPT applications for business. 

       On line test on Artificial Intelligence 

 

  1. March 4th , 6th, 18th, 20th MODULE 5 – Blockchain: Cryptocurrencies, NFTs and Web 3.0 

       Money and Trust; Different Kind of Money; Centralized vs Decentralized Ledgers; Fiat Money Pro’s and Con’s; Satoshi Nakamoto White Paper; Hashing Algorithm SHA256.  Blockchain, Bitcoin, Merkle Tree, Proof of Work, 

Mining, BTC Explorer, Wallets; Altcoin, Proof of Stakes, ICO, Altcoi: Ethereum, Litecoin, Monero, Ripple, Decentralize Finance (DeFi), NFTs

       Reading Assignment: Bitcoin WalletWill web3 reinvent the internet business? 

       Classwork: Choose your Bitcoin Wallet and (plan to) create it.

       On line test on Blockchain and Cryptocurrencies 

 

 

  1. March 25th , 27st , April 1st  MODULE 6 - Information Technology Management and ERP 

       Information Technology and Information Systems Definition and Classification. IT Governance. System Development.

ERP; Legacy and Evolution; Supply Chain Management; CRM; Enterprise Social Platforms; Systems Selections; VAR and Vendors.

       Reading Assignment: Top ERP Vendors – Panorama Consulting

       Classwork: You are the Account Manager of an ERP Vendor (SAP, Oracle, MS Dynamics): present your ERP solution to the Client Company 

       On line test on Technology Management and ERP 

 

  1. April 3rd, 8th  , 10th   - MODULE 7 - Cloud Computing

       Computer Architecture: CPU, Memory, NIC; Operating Systems and Applications. Computers Clusters. Virtualization. Private and Public Cloud. SaaS, PaaS, IaaS, DaaS. 

       Reading Assignment: Cloud Competitive Scenario – The EconomistGen Kim et al. The Phoenix Project Page 15-24

       Classwork: You are the Account Manager of an Cloud Vendor (AWS, Google, Oracle, Azure): present your Cloud solution to the Client Company 

       On line test on Cloud Computing 

 

  1. April 15th , 17th - MODULE 8 - Cybersecurity

       Cyberthreats; Cyberwar, Actor State, Objectives of Cybersecurity; Malware, Ransomware, Hacking; Internal Threats  

       Reading Assignment: Data Breach Cost 2021 Report - IBM

       Classwork: Analyse and Discuss a major 2021 Cyber Attacks

       On line test on Cybersecurity  

 

  1. April 22th  24th 29 th - MODULE 9 -  i4.0, 5G Mobile, Global Satellite Communication 

       Telecommunications: Satellite, 5G; IoT 

Industry 4.0  (i4.0) – Smart Manufacturing

       Reading Assignment: The Forces of 5G – The Economist

       Classwork: analyse Starlink Project and its environmental impact

       On line test on 5G and Satellite Communication  

 

  1. May  6th  – Final Exam