The course is structured in nine modules of four/six 1¼h classes. Each module may include a lecture, a classwork on a business case and an individual test online. For the classwork the students will be organized in groups; the grading will be the average of a peer evaluation, a professor evaluation and a self-evaluation.
- Jan 21st , 23rd, 28th - MODULE 1 - The Technological Cambrian and Innovation Dynamics
• Presentation of the Course: Schedule, Assignments, Tests, Grading
First-hand Business case: TIM San Marino “The living lab of TIM Group”
How to analyse the dynamic of emerging technologies: Gartner Cycle of Hype.
• Reading Assignment: Gartner Hype Cycle
• Classwork: Analyse a trending technology using Gartner Hype Cycle
• Test on IT (anonymous and ungraded)
- Jan 30th, Feb 4th - MODULE 2 - Disruptive Innovations: The Innovator’s Dilemma
• Why do successful new technologies cause great firms to fail?
Sweet Spots; Dynamics of Disruptions; The Innovator’s Solution;
First-hand business case: VoIP Vocaltec’s Disruption Case.
• Reading assignment: C. Christiansen The Innovator’s Dilemma Introduction 1-19
• Classwork: Using The Innovator’s Dilemma framework (wherever applicable), analyse a case of technological disruption (ChatGPT vs Google Search, Kodak vs Digital Photography, iPhone vs Blackberry, Netflix vs Blockbuster)
• On line Test on the Innovator’s Dilemma Model
3. Feb 6th, 11th, 13th - MODULE 3 - The Digital Economy and Social Media
• Definition of Digital Economy, History, Business Models, Economic Rules.
Social Networks (SNS) in Business: Advertising, Branding, Customer Care.
Major SNS platforms: Facebook, LinkedIn, X (fr Twitter), Instagram, Snapchat, TikTok, YouTube.
• Reading Assignment: Social Media differentiation
Classwork: From a managerial standing, analyse a Social Network Platform pro’s and con’s and plan a marketing/publicity campaign on it.
• On line Test on the Digital Economy and Social Media
•
- Feb 18th , 20th , 25th, 27nd and Feb 28 (Friday) – MODULE 4 - Artificial Intelligence
• History of AI. Neural Networks. Deep Learning. Supervised and unsupervised learning. Backward Propagation. AI Business Applications. AI Ethical Issues.
• Reading Assignment: The Master Algorithm – P. Gonzales Times HE
• Classwork: analyse Generative AI ChatGPT applications for business.
• On line test on Artificial Intelligence
- March 4th , 6th, 18th, 20th MODULE 5 – Blockchain: Cryptocurrencies, NFTs and Web 3.0
• Money and Trust; Different Kind of Money; Centralized vs Decentralized Ledgers; Fiat Money Pro’s and Con’s; Satoshi Nakamoto White Paper; Hashing Algorithm SHA256. Blockchain, Bitcoin, Merkle Tree, Proof of Work,
Mining, BTC Explorer, Wallets; Altcoin, Proof of Stakes, ICO, Altcoi: Ethereum, Litecoin, Monero, Ripple, Decentralize Finance (DeFi), NFTs
• Reading Assignment: Bitcoin Wallet, Will web3 reinvent the internet business?
• Classwork: Choose your Bitcoin Wallet and (plan to) create it.
• On line test on Blockchain and Cryptocurrencies
- March 25th , 27st , April 1st MODULE 6 - Information Technology Management and ERP
• Information Technology and Information Systems Definition and Classification. IT Governance. System Development.
ERP; Legacy and Evolution; Supply Chain Management; CRM; Enterprise Social Platforms; Systems Selections; VAR and Vendors.
• Reading Assignment: Top ERP Vendors – Panorama Consulting
• Classwork: You are the Account Manager of an ERP Vendor (SAP, Oracle, MS Dynamics): present your ERP solution to the Client Company
• On line test on Technology Management and ERP
- April 3rd, 8th , 10th - MODULE 7 - Cloud Computing
• Computer Architecture: CPU, Memory, NIC; Operating Systems and Applications. Computers Clusters. Virtualization. Private and Public Cloud. SaaS, PaaS, IaaS, DaaS.
• Reading Assignment: Cloud Competitive Scenario – The Economist, Gen Kim et al. The Phoenix Project Page 15-24
• Classwork: You are the Account Manager of an Cloud Vendor (AWS, Google, Oracle, Azure): present your Cloud solution to the Client Company
• On line test on Cloud Computing
- April 15th , 17th - MODULE 8 - Cybersecurity
• Cyberthreats; Cyberwar, Actor State, Objectives of Cybersecurity; Malware, Ransomware, Hacking; Internal Threats
• Reading Assignment: Data Breach Cost 2021 Report - IBM
• Classwork: Analyse and Discuss a major 2021 Cyber Attacks
• On line test on Cybersecurity
- April 22th 24th 29 th - MODULE 9 - i4.0, 5G Mobile, Global Satellite Communication
• Telecommunications: Satellite, 5G; IoT
Industry 4.0 (i4.0) – Smart Manufacturing
• Reading Assignment: The Forces of 5G – The Economist
• Classwork: analyse Starlink Project and its environmental impact
• On line test on 5G and Satellite Communication
- May 6th – Final Exam