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JOHN CABOT UNIVERSITY
COURSE CODE: "BUS 220-4"
COURSE NAME: "Business Communications"
SEMESTER & YEAR:
Fall 2024
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SYLLABUS
INSTRUCTOR:
Anthony Jennings
EMAIL: [email protected]
HOURS:
MW 11:30 AM 12:45 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: EN 110 with a grade of C or above
OFFICE HOURS:
by appointment
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COURSE DESCRIPTION:
This course trains students in the best practices of effective Business Communication, both written and oral. Class work is conducted against the backdrop of the contemporary business world and the challenges faced by businesses to be environmentally and socially responsible as well as profitable. Environment, Social and Governance issues, and their relationship to business, are analyzed at length.
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SUMMARY OF COURSE CONTENT:
A detailed course schedule will be posted on Moodle for students to access.
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LEARNING OUTCOMES:
COURSE OBJECTIVES
You will practice critical thinking and analytical skills, and apply them to business communication in order to
• understand and apply professional communication concepts that serve as a basis for effective spoken and written communication in a business setting, adapting approaches to the needs of the situation and the participants
• create effective and appropriate business documents (letters, presentations, proposals, reports)
• analyze, evaluate and re-present information and communications in a variety of formats (numerical, visual, textual)
• learn to use standard formats, techniques, and documents to gain credibility in business settings
• use the communications tools created in the course to facilitate an internship, career exploration or job search and to succeed in early-career roles
• formulate and defend a coherent and informed view on the concept of sustainable capitalism
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Application package: resumé, cover letter, email | | 10% |
| Elevator pitch | | 5% |
| Value proposition and mission statement | | 10% |
| Dataset analysis and report | | 5% |
| Sustainable business (1): research and oral presentation | | 15% |
| Sustainable business (2): written paper | | 15% |
| Formatting of long document | | 5% |
| Persuasion in meetings | | 10% |
| Social media strategy | | 5% |
| Final exam | | 10% |
| Class participation | | 10% |
-ASSESSMENT CRITERIA:
A Work of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
B This is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
C This is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
D This level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
F This work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
Attendance is obligatory. Unavoidable absences should be notified in advance.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Application package: resumé, cover letter, email
Interviewing and being interviewed
Elevator pitch
Value propositions and mission statements
Dataset analysis and report
Sustainable business (1): research and oral presentation
Sustainable business (2): written paper
Formatting of long documents
Persuasion in meetings
Social media strategy
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