JCU Logo

JOHN CABOT UNIVERSITY

COURSE CODE: "CMS/PL 312"
COURSE NAME: "Social Media, Social Movements, Social Change"
SEMESTER & YEAR: Fall 2024
SYLLABUS

INSTRUCTOR: Miriam Tola
EMAIL: [email protected]
HOURS: TTH 4:30 PM 5:45 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: COM 220 or permission of the instructor
OFFICE HOURS:

COURSE DESCRIPTION:
This course examines the technological capabilities, organizational structures, social effects, and ethical implications behind the use of social media platforms –Twitter, Facebook and others-- in recent social movement organizing. The course will investigate how social media have been utilized and rendered effective by a variety of social movements and in a diversity of contexts and interests, from the Arab Spring, to Black Lives Matter, to It Gets Better. Students will be offered a broad overview of the affordances of social media for mobilizing for social change or political action. Students will consistently engage with critical concepts from both classic social theory and new media studies put forward both by scholars and organizers.
SUMMARY OF COURSE CONTENT:

Over the past decades social media platforms including Twitter, Instagram and Tik Tok have been widely used by social movements in a diversity of contexts, from the Arab Spring to Occupy Wall Street, Black Lives Matter, #MeToo and #RhodesMustFall. This course provides a critical examination of the potential and limits of social media affordances for political activism and collective engagement. Specifically, we will focus on the development of social media practices challenging structures of inequality and oppression and striving to bring about social change. We will begin by discussing the relationship between social movements and traditional media before the rise of digital environments. Next, we will draw on a range of case studies (e.g. anti-racist protests, feminist movements and climate activism) to explore key concepts about social media and social change in contemporary societies, including networked publics and counterpublics, collective and connective action. We will reflect on the shifting perceptions of commercial social media platforms that are increasingly seen as spaces of surveillance and drivers of misinformation and harmful content. Students will be encouraged to consider their own experiences with social media uses in relation to collective engagement.

LEARNING OUTCOMES:

- Developing a critical understanding of networked digital environments in relation to social and political life.

- Identifying and describing key concepts and debates about social media, social movements and social change.

- Applying key concepts to the analysis of specific social movements.

- Demonstrating skills in media literacy and the ability to communicative effectively in a variety of forms (oral, written and multimedia). 

TEXTBOOK:
NONE
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
ParticipationParticipation includes doing the assigned readings and actively contributing to class discussions and activities. At least once a week, each student will prepare a comment and question about the reading to share with the class. 15%
Course journalStudents will write a journal comprising at least 8 entries (200-250 words) based on prompts posted weekly by the professor. The journal will be graded at the end of the semester but students will receive feedback throughout. 20%
Midterm ExamIn-class assignment with open ended questions based on course materials.25%
Final project Analysis of a social media activist campaign comprising a short paper and a creative project. 30%
Oral PresentationPresentation of final projects. 10%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:

More than 3 unjustified absences will result in the loss of a letter grade. Lateness will affect your grade.

ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

Week 1. Introduction: defining social movements, social media and social change

Week 2. Media Activism Before Social Media

Week 3. Affordances and Platform Power

Week 4. The Revolution Will Be Tweeted (or Not)?

Week 5. Collective and Connective Action

Week 6. Public, Counter-publics, Affective Publics 

Week 7: Review & Midterm exam 

Week 8: Social Media Feminism in Neoliberal Times

Week 9. Environmental justice and digital media

Week 10. The End of Social Media?

Week 11. Algorithms of Resistance

Week 12. Workers' Organizing in the Platform Economy

Week 13. The Politics of Disconnection

Week 14: Final Project Workshop and Wrap Up