The course Entrepreneurship in Creative and Cultural Industries introduces students to the complex and interesting world of Cultural and Creative Industries, as well as numerous strategic and management methods for reasoning about the strategic initiatives of creative enterprises. The course covers how creative firms develop their business model, what the essential aspects are, and how revenues are generated to ensure the firm's success. The course specifically seeks to teach students how to promote a creative/cultural product and establish the most effective value proposition for certain customers. Following a discussion of case studies involving business models in the creative industries, it will examine business model theory, value innovation, and business ecosystems before turning to the present and future of business models.

The course also aims to educate students on current trends in the cultural and creative industries, such as digitalization and sustainaibility concerns.

Students will be able to:
-Acquire a general understanding of the creative industries’ processes, contents, and characteristics, as well as their economic value and social impact;
-Implement innovative strategies in creative organizations;
-Examine creative organization’s business models, understand what makes them valuable and how to review it to improve organizational performance;
-Develop basic entrepreneurial skills to set up a business in the cultural and creative industries;
-Effectively communicate their ideas, proposals, analyses, and critical reasoning in creative organizations trough individual and group presentations.

EXAMINATION POLICY

A major exam (midterm or final) cannot be made up without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed.