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JOHN CABOT UNIVERSITY
COURSE CODE: "BUS 220-1"
COURSE NAME: "Business Communications"
SEMESTER & YEAR:
Spring 2024
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SYLLABUS
INSTRUCTOR:
Anthony Jennings
EMAIL: [email protected]
HOURS:
MW 10:00 AM 11:15 AM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: EN 110 with a grade of C or above
OFFICE HOURS:
by appointment
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COURSE DESCRIPTION:
This course trains students in the best practices of effective Business Communication, both written and oral. Class work is conducted against the backdrop of the contemporary business world and the challenges faced by businesses to be environmentally and socially responsible as well as profitable. Environment, Social and Governance issues, and their relationship to business, are analyzed at length.
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SUMMARY OF COURSE CONTENT:
A detailed course schedule will be posted on Moodle for students to access.
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LEARNING OUTCOMES:
You will practice critical thinking and analytical skills, and apply them to business communication in order learn:
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how to write clearly, directly and simply
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how to edit your own writing effectively
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how to develop business documents, presentations, correspondence and other messages
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how to formulate reasoned oral arguments and enhance your presentation skills
- how to tailor a written message according to the context, medium and target audience
- how to argue your point of view effectively in meetings
You will also practice
- formulating and defending a coherent and informed view on the concept of sustainable capitalism
- formatting comunications (including long documents) according to purpose
- aligning a comunications strategy with organizational objectives
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Tailored resumé, CV, cover letter | | 10% |
| Interviewing and being interviewed | | 5% |
| Introductory presentation of a business | | 5% |
| Value proposition | | 5% |
| Elevator pitch | | 5% |
| Email assignment | | 5% |
| Research, argument and debate around issues of sustainable business | | 15% |
| Social media strategy | | 5% |
| Formatting of long document (MS Word/Acrobat) | | 10% |
| Annual report presentation | | 5% |
| Persuasion in meetings | | 10% |
| Mission statement, strategy document, comunications strategy | | 10% |
| Class participation | | 10% |
-ASSESSMENT CRITERIA:
A Work of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
B This is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
C This is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
D This level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
F This work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
Attendance is obligatory. Unavoidable absences should be notified in advance.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Tailored resumé, CV, cover letter
Interviewing and being interviewed
Introductory presentation of a business
Research, argument and debate around issues of sustainable business
Value proposition
Elevator pitch
Email assignment
Social media strategy
Formatting of long document (MS Word/Acrobat)
Annual report presentation
Persuasion in meetings
Mission statement and strategy document
Communications strategy
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