Uber's annual revenue is around 11 billion dollars. If you want to develop an app like UBER, you only need a budget of 60.000 euros. Then, why is it difficult to imitate the success of Uber and earn billions of dollars?
At the end of this course, students will be able to answer this question and plan the development of a service and digital business strategy to compete against companies like Uber or Deliveroo
The course is divided into two parts:
1) Digital Service/Product Development= Students will learn how to identify a business problem, understand the users' pain in the user journey, find and develop a solution and finally prototype and validate the idea
2) Digital Service Business Strategy= Once students have identified their product or service, they will acquire all the theories necessary to plan an effective digital business strategy