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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 304-1"
COURSE NAME: "New Product Management"
SEMESTER & YEAR: Spring 2024
SYLLABUS

INSTRUCTOR: Paolo Cellini
EMAIL: [email protected]
 HOURS: MW 6:00 PM 7:15 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:
COURSE DESCRIPTION:
This course investigates the process of new product development and product management, starting from idea and concept generation through to project evaluation and development. The course is designed to be an interactive workshop for new product development, allowing students to explore market opportunities and propose new concepts to the market.
SUMMARY OF COURSE CONTENT:

The module aims to provide  the New Product Development   and Open  Innovation process  giving practical experience that builds on learning delivered by taught modules with  focus on practical application of creativity, entrepreneurship and  teamwork/teambuilding

The students will experience  a direct approach to the development of a new product of their choice, from idea to market, over the course  .Team of students' projects will culminate in a presentation in which  pitch their product/business plans   in a competitive situation about project  finance 

 

Syllabus

Introduction  to Open  Innovation and  Product development 

Product lyfe  cycle 

Product development  and  Brand  strategy 

Market research and  product  development 

Economics  of Product development 

Innovation management models

Intellectual  property 

Product  development  and  core  competencies 

Strategic  alliances   for  product  development 

Research and development   and  Technology Transfer 

Open Innovation 
LEARNING OUTCOMES:
  • Understanding the product developement  process  ,  key  stakeholder , approval  . Customers and  competition  for a particular product concept, and defining the requirements.
  • Product design will include  creative solutions to the requirements  and  financial  planning capability 
  • Commercialization. Students will learn about writing effective business plans, including product definition, marketing, economics and supply chain aspects. 
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberCommentsFormatLocal BookstoreOnline Purchase
Innovation Management and New Product development Paul TrottPearson 978-0273736561      
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Attendance (5%) Participation (10%) Marketing exam (30%) Marketing Test (20%) Final project (35%) Select Del   
 Assessment Method Course Requirements Total Attendance (5%) Participation (10%) Marketing exam (30%) Marketing Test (20%) Final project (35%) Total Points 100 Attendance: worth 5 percent Students are expected to attend all scheduled class meetings presented in the course outline. Absences, arriving late or leaving early, will reduce your attendance grade. Absences Students are expected to attend all class meetings in person. All students have one “free absence” in the summer session for personal reasons. Professors can’t ask for, receive, or consider students’ medical documentation. More than one absence (excused and unexcused) in the summer may result in up to 10 percent being subtracted from your final grade. Students seeking an exemption from this attendance policy must submit an online petition to the Academic Dean’s Office. Participation: worth 10 percent Since success in the marketing field requires a high level of interpersonal skills, grading, to a greater extent that in other classes, will be based on active class participation, interaction with the professor and with the other students. Students are expected to read the assigned company cases. Grades will be determined by the student’s contribution, interaction, and critical thinking. Constructive class participation is expected. Unconstructive participation will be discouraged. Participation grade • (90-100%): Consistent, high-level involvement in class discussions demonstrated through asking questions, answering questions, offering original comments, and providing evidence of analytical skills and critical thinking. • (80-89%): Consistent contributions to class discussions primarily through asking questions or answering questions. Some questions or comments consolidate the general theme under discussion. • (70-79%): Periodic contributions to class discussion. Answers questions or offers commentary only occasionally. Needs to be called upon to participate. • (<70%): Passive member of audience. Very few and trivial comments and questions during class. When called on, fails to demonstrate adequate knowledge of the issue raised in the question. Select Del 100 Select Del100

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.
SCHEDULE

Syllabus

Introduction  to Open  Innovation and  Product development 

Product lyfe  cycle 

Product development  and  Brand  strategy 

Market research and  product  development 

Economics  of Product development 

Innovation management models

Intellectual  property 

Product  development  and  core  competencies 

Strategic  alliances   for  product  development 

Research and development   and  Technology Transfer 

Open Innovation