Our WAM course consists of 28 sessions across 14 weeks.
Moodle is the main platform of the course.
2_Intro & News Research sessions
10_Blog sessions
6_PSA sessions
6_Podcast sessions
4_Press Kit sessions
WAM Topic: You will pitch and write four different projects within the same umbrella media topic you select for the semester. You will become an expert in the topic and experience communicating in four different media or languages.
Course material: handouts, manuals, script templates and numerous Internet resources including an ethics course are expected to be read and used.
Please refer to our Moodle course for a detailed and bi-weekly breakdown of each session, with resources, activities and assignments and other course material. Each in-class session requires both preparation and follow up (homework).
A course book is not mandatory. For further reference of instructor’s classes the recommended book is: The Basics of Media Writing (A Strategic Approach), by Andrew Lingwall and Scott. A. Kuehn, 2018. Our syllabus delineates page numbers to read. See Moodle for Google docs link.
Sessions: Each session covers a different step of your creative process. If you miss one session you miss one step, and thus are expected to catch up from the respective Moodle week.
Prep and task work: In preparation to each project, every class session is followed up by to work at home. You are expected to complete each activity in order to move forward during class and be prepared to participate. These activities count towards the final participation grade.
Research activities: research is key to this course and it is expected for every project submission. The schedule signals research activities and workshops held throughout the semester.
Folders and bookmarks: please create both a file folder and bookmarks folder to save all the material and research for each project and throughout the course.
Office hours and contacting professor: For any questions or comments about a session, message me on the Moodle class chat from Monday through Thursday. Questions or queries during the weekend will be resolved on Monday. For an in-person meeting, we can arrange a chat on a weekday afternoon- before 3 p.m. I check my JCU email account twice or thrice a week. The best way to communicate with me is via Moodle, which I manage every day.
Communication of absence or lateness: In-class attendance is mandatory unless you have Dean's Office permission to be absent. Please do not email me if you will be late or absent. Communicate with me in person before or after class next time you see me, thank you. I'm available before of after class.
Electronic equipment policy- With the exception of learning accommodations or unless notified in advance for a class activity, the use of electronic equipment such as laptops, tablets, or phones is not permitted during class. Please save battery and brain power. Engage and interact with your peers and instructor.
Projects are submitted via Moodle every month in the order below= 4 submissions. Late submission policy- Late submissions will incur in a penalty of 3 percentage points per calendar day. Projects will not be accepted after three days late.
Projects- Weights and Deadlines
Blog
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Week 6
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Podcast |
Week 9 |
PSA |
Week 12 |
Press Kit |
Week 14 |
Participation |
Acitivites, participation, attendance |
See general calendar below. For details, please see Moodle regularly. Syllabus may be subject to slight changes.
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News curation: Knowing news sources
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WAM Worksheet + WAM headline
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workshop and NEXIS universe
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Blog essentials handouts + name
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BLOGidentity& audience connection
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aboutpage/target audience
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Chapter 9 Target Audience
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COPYRIGHT: linking, embedding, inserting
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Chapter8 Media Law & Ethics pp. 248 - 286
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COPYRIGHT: attribution /quoting
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Blog post anatomy / Opinion/ CTAs
Digital tools: Insert, Link, Embed
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Headlines / Summaries/ Leads /
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Chapter 5 Multiplatform Story and Leads
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Feb. 15
F
Feb. 16
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TheReviewPost and Organization Profileposts
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The Review Post and Organization Profile WORKSHOP
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Feb. 22
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BLOG NAVIGATION, FLOW & DESIGN
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Writing for Credibility and Engagement
Spacing, syntax and punctuation matter.
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Anatomy of one episode in 3 segments & fair use
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T
H
March 21
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History and significance of podcasting & radio. Democratizing voices.
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Ethos, pathos, logos persuasion /Print Ads / Aesthetics & Empathy
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Planning PSA video: the treatment
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Begin filling out your factsheet
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April 2
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T April 16
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26
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News hooks & event planning
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Pitch Letter & Press Release
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Thank you for reading.
Have a great semester.