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JOHN CABOT UNIVERSITY

COURSE CODE: "AS 311"
COURSE NAME: "Advanced Graphic Design"
SEMESTER & YEAR: Fall 2023
SYLLABUS

INSTRUCTOR: Andrea Baccin
EMAIL: [email protected]
 HOURS: M3:30 PM 6:15 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: One Previous Course in Graphic Design
OFFICE HOURS:
COURSE DESCRIPTION:
The aim of this course is to provide the advanced theoretical knowledge, practical skills and individual coaching necessary to successfully manage a creative design project from start to finish. The course is meant for students who wish to continue to deepen their knowledge of Graphic Design, and assumes a basic competence in conceptual thinking, design principles, and the use of the major design softwares. Students will carry out comprehensive design projects in the fields of typography, advertising, branding & identity, packaging or illustration, in order to gain insight into the various phases of a design production. Instruction is both on an individual, tutorial level and in group lessons. This course will help students acquire the technical and artistic competency expected in the professional workplace.
SUMMARY OF COURSE CONTENT:
The course is aimed at students who have  have completed an introductory course in graphic design and it assumes that you have some familiarity with the creative process and the discipline specific programs. 
Under the supervision of the instructor, students will carry out graphic design projects that address principles of design, allowing students to develop an advanced understanding and application to briefs. Projects will deal with the areas of packaging design and poster design. Each project is introduced with professional case studies and technical demonstration in the use of the Adobe Suite Program.  This course will provide a comprehensive overview of the program's interface, tools, features, and applications  for page layout and design. 
Emphasis will be placed upon creative research and the design process whilst encouraging students to develop individual approaches to complex graphic design briefs. Group critiques and portfolio presentations will provide students opportunity to professional present and reflect on their own work and the work of their peers.
LEARNING OUTCOMES:

How to work with a creative brief

 How to interpret the tone of a brand and create a mood board

How to create a portfolio?

How to create a professional presentation for a client
How to choose typography
TEXTBOOK:
NONE
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
layout 25
Poster design 25
Books and Merchandising 25
Packaging Design 25

-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance problems.
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work.
FNegligent in attendance, academic honesty, engagement with the course content, or production of work.
-ATTENDANCE REQUIREMENTS:
The aim of this course is to provide the advanced theoretical knowledge, practical skills and individual coaching necessary to successfully manage a creative design project from start to finish. The course is meant for students who wish to continue to deepen their knowledge of Graphic Design, and assumes a basic competence in conceptual thinking, design principles, and the use of the major design softwares. Students will carry out comprehensive design projects in the fields of typography, advertising, branding & identity, packaging or illustration, in order to gain insight into the various phases of a design production. Instruction is both on an individual, tutorial level and in group lessons. This course will help students acquire the technical and artistic competency expected in the professional workplace.
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.
SCHEDULE
Meeting place: Art & Design Studio/Mac Lab
Week #1: Introduction to course / Indesign / Project Brief
Week #2: Brief project #1: Design a Logo and related applications of the logo.
Week #3: Project #1 Working with Text / Master Pages
Week #4: Project #1 Print vs Screen / Page layout concepts
Week #5: Project #1 Print a magazine / book
Week #6: The printing process Offset / Riso print
Week #7: Brief project #2: Design a Poster
Week #8: Project #2  Images vs text / Typography
Week #9: Project #2 Elements of Design - Layout, Color, Scale
Week #10: Project #2 Illustration
Week #11: Project #3: Packaging Design
Week #12: Project #3 Laser Cut Forms
Week #13: Project #4 Final project
Week #14: Project #4 Final project
Week #15: Final examinations