JCU Logo

JOHN CABOT UNIVERSITY

COURSE CODE: "BUS 335"
COURSE NAME: "International Entrepreneurship"
SEMESTER & YEAR: Fall 2023
SYLLABUS

INSTRUCTOR: Silvia Pulino
EMAIL: [email protected]
HOURS: TTH 8:30 AM 9:45 AM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: Junior Standing
OFFICE HOURS: Wednesdays 9.30-3.00

COURSE DESCRIPTION:
This course introduces students to issues related to international management and entrepreneurship, with particular attention being paid to formulating creative solutions that take into account differences in national cultures and the business environments. The course examines ways to leverage differences in cultures and leadership styles to achieve enhanced entrepreneurial performance in an international setting including the development of team and communication skills. The course is based on the case-study method.
SUMMARY OF COURSE CONTENT:
Global business models. Building blocks of the global venture. Global supply chains. Global alliances. Global organizations.Global entrepreneurship and leadership.
LEARNING OUTCOMES:

Students having successfully completed the course should be able to:

  • Distinguish between appropriate and inappropriate international business models
  • Understand the unique challenges of international entrepreneurs
  • Identify opportunities that may originate far away
  • Structure an international venture to maximize the return to shareholders
  • Understand the drivers of early valuation in international ventures
  • Pitch a business plan to an international venture capitalist
  • Identify the key issues in establishing operations at a distance
  • Avoid conflict and resolve conflicts when they arise
  • Coordinate, communicate and manage in an international startup
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberCommentsFormatLocal BookstoreOnline Purchase
CoursepackMultipleHarvard Business School PublishingNA Students will download a coursepack from Harvard Business School Publishing. All other readings will be available through the library or provided by the instructor.   
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Class participation 20%
Mid-term Exam 40%
Final exam 40%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the cours
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:
Attendance is mandatory and part of the class participation grade.
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

CLASS PLAN

The following class plan is indicative and subject to change. The operating class plan will be provided in Moodle.

Class

Topic

Readings

Submissions

1

PART I - THE ENTREPRENEUR

Introduction to the course. What is International Entrepreneurship.



2

Characteristics of the entrepreneur.

The Global Entrepreneur, Daniel J. Isenberg (6 pages)


3

The global entrepreneur.

Who is the Entrepreneur? Prototypical Views of the Entrepreneurial Role Across Three Cultures, Yao et al (28 pages)


4

PART II - THE INTERNATIONAL DIMENSION OF ENTREPRENEURSHIP

Born-global startups in emerging markets

Born-global Startups in Emerging Economies, William Scheela (14 pages)


5

Global economics and free trade.



6

PART III - CULTURE AND INTERNATIONAL ENTREPRENEURSHIP

A Cultural Perspective: Hofstede’s Six cultural Dimensions.


Bloomberg Certification (8 hours ca.)

Group Composition

7

Guest speaker - Learn Do Share Project Presentation



8

PART IV - FRAMEWORKS TO ANALYZE, IDENTIFY AND CAPTURE OPPORTUNITIES IN AN INTERNATIONAL CONTEXT.

Kuemmerle’s Dimensions of an Entrepreneurial Society.

Five Keys That Will Make or Break Your Business: The Entrepreneurial Society, Walter Kuemmerle (8 pages)


9

Startup ecosystems and high growth.


Hofstede applied to the project

10

Place surplus theory.

GEF Top Ten Emerging Technologies 2023 Report (26 pages)


11

CASE: How Skype Derived “Place Surplus” Advantage in Estonia.

Case (15 pages)


12

Learning from failure: How Skype Lost its Crown to Zoom.


Kuemmerle applied to the project

13

GUEST SPEAKER


Group work checkpoint

14

The People, Opportunity, Context, Deal Model.

Some Thoughts on Business Plans, William Sahlman (26 pages)


15

ELEVATOR PITCH WORKSHOP


Startup ecosystem and place surplus applied to the project

16

Country analysis.

Country Analysis: a Framework to Identify and Evaluate the National Business Environment, Alexander Dyck (8 pages)

Elevator PItch video (October 25th, 8:00 am)

17

Blue Ocean Strategy and the CAGE model.

Blue Ocean Strategy, Kim and Mauborgne (10 pages)


18

GUEST SPEAKER



19

GUEST SPEAKER


Country Analysis applied to the project.

20

PART IV - THE CHALLENGES OF GROWTH

A rapidly changing world

CASE: OYO: A NEW GLOBAL CHAIN OF HOTELS EMERGES

Case (10 pages)


21

Franchising

CASE: CAFE’ KENYA

Case (8 pages)


22

GUEST SPEAKER


CAGE model applied to your project

23

Strategic Alliances

CASE: TIFFANY AND SWATCH: LESSONS FROM AN INTERNATIONAL STRATEGIC ALLIANCE

Case (14 pages)


24

PART VI - FINANCING THE VENTURE

The Venture Capital world.


final project outline

25

Crowdfunding

CASE: CROWDFUNDING: A TALE OF TWO CAMPAIGNS

Case (12 pages)


26

The Ethics of Entrepreneurship

The Ethics of Entrepreneurship, Lautermann and Tokarski (13 pages)


27

Final Stretch: completing group projects.



28

Final Stretch: completing group projects and preparing final presentation.


Final Project

 

FINAL EXAM - PRESENTATIONS


Final Presentation