The schedule will be covering the topics below. The final order and respective readings will be informed on Moodle.
Part 1 - Introduction to media and communication research methods
Week 1: Defining academic research: Reading, writing, and citing
Week 2 – Your research journey: Finding arguments, theoretical frameworks
Week 3 – Finding topics and sources: What’s a literature review?
Part 2 – Using sources
Week 4: Defining quality sources, weighing data
Week 5 – Closing your literature review
Week 6 – Defining your project
Review and wrap-up of the topics seen above. Student presentation of topics.
Part 3 – Using methods
Week 7: What are qualitative methods? (Discourse analysis, narrative studies, interviews, focus groups)
Week 8 – What are visual methods (Visual analysis, semiotics, visual repertoire)?
Week 9: What are quantitative methods? (Content analysis, surveys, questionnaires)
Part 4 – Structuring a research project and results
Week 10 - Building your argument and seeing limitations
Week 11: Working on results or reflections
Week 12 - Reporting your research (writing reports, essays)
Week 13 – Exploring new formats: Social media, blogs, and posters
Week 14 – Research review and presentation
Student final presentation, professor feedback and lessons learnt.