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JOHN CABOT UNIVERSITY
COURSE CODE: "AS 101-1"
COURSE NAME: "Introduction to Graphic Design"
SEMESTER & YEAR:
Fall 2022
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SYLLABUS
INSTRUCTOR:
Sabrina Schmidt
EMAIL: [email protected]
HOURS:
M 9:00 AM 11:45 AM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
OFFICE HOURS:
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COURSE DESCRIPTION:
The aim of this course is to give students a comprehensive introduction to visual communication and to demonstrate how Graphic Design can be an effective and powerful tool for business. It covers a broad spectrum of different design disciplines, ranging from corporate identity, branding, brochure design, poster design, to packaging and illustration, and provides precious insight into the world of Graphic Design. The course is open to all students, particularly those who do not have a background in design, and complements other courses including Business, Management, Marketing and Communication.
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SUMMARY OF COURSE CONTENT:
Students will learn and apply the basic principles of design (e.g. composition, alignment, contrast, visual hierarchy) through a number of projects that cover different design disciplines. Under the supervision of the instructor, students will carry out graphic design projects that address those basic principles of design. Each project is introduced with professional case studies, technical background information and resources, as well as detailed tutorials for the use of the principal Adobe Creative Cloud Apps.
N.b.
For specific inquiries or to set up an appointment please contact Prof. Schmidt via email on [email protected]
Any changes to the schedule, additional course information, requirements, due dates, etc. are announced via Moodle.
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LEARNING OUTCOMES:
How to work with a design brief
How to develop a visual concept
How to use colour
How to work with imagery
How to work with type
How to prepare artwork for production
How to use Adobe software
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Poster | Concept and design of a poster | 25% |
| Logo | Concept and design of a logo | 25% |
| Brochure | Concept and design of a brochure | 25% |
| Final exam | Concept and design of a design project | 25% |
-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance p
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work. The student has barely done enough to persuade the instructor that s/he should not fail.
FNegligent in attendance, academic honesty, or engagement with the course content.
-ATTENDANCE REQUIREMENTS:
Students must arrive promptly to begin class in time.
Classes are mandatory. Absences are excused only if the student obtains an exemption from the Dean’s Office. Students seeking an exemption must submit an online petition to the Academic Dean’s Office.
Unauthorized absences, incomplete assignments or assignments handed in late will result in grade penalties.
Students are responsible for catching up with any course material they miss.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.
Class projects must be reviewed during class with the instructor prior to submission in order to obtain full credit.
Students who seek to participate remotely on a regular basis must petition the Dean for permission to become fully remote. Non-remote students are expected to attend all class meetings in person. Non-remote students will be marked absent, even if they connect remotely.
Examination policy
A major exam (oral, midterm or final) cannot be made up without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Meeting place: Art & Design Studio/Mac Lab
Week #1: Mon Sep 5: Introduction to course
Week #2: Mon Sep 12: Brief project #1: Poster/Introduction to Illustrator
Week #3: Mon Sep 19: Project #1 contd./Type
Week #4: Mon Sep 26: Project #1 contd./Structure
Week #5: Mon Oct 3: Project #1 contd./Visual hierarchy
Week #6: Mon Oct 10: Project #1 contd./Saving artwork
Week #7: Mon Oct 17: Brief project #2: Logo/Analysis: What makes a good logo?
Week #8: Mon Oct 24: Project #2 contd./Logo systems
Week #9: Mon Oct 31: Project #2 contd./Analysis: Corporate identity
Week #10: Mon Nov 7: Project #2 contd./Plagiarism
Week #11: Mon Nov 14: Brief project #3: Brochure/Introduction to InDesign
Week #12: Mon Nov 21: Project #3 contd./Image research/Introduction to Photoshop
Week #13: Mon Nov 28: Project #3 contd./Preparing artwork for print
Week #14: Mon Dec 5: Project #3 contd./Insight: Professional experience
Week #15: Final examinations Mon Dec 12 - Fri Dec 16 (excluding Thu Dec 8): Final exam tba
Overview of key bibliographic works for the course
Recommended:
- Pentagram: The Compendium/by Gibbs, David (1998)/Phaidon/ISBN 9780714837697
- Munari, Bruno (2019). Design as Art/Penguin Classics/ISBN 978 0141035819
- Albers, Josef (2013). Interaction of Color: 50th Anniversary Edition. Yale University Press/ISBN 978 0300179354
- Bierut, Michael (2015) How to, Thames & Hudson/ISBN 978 0 500 51826 7
- Typography/by Ruder, Emil (2009)/Hastings House/ISBN 9783721200430
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