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JOHN CABOT UNIVERSITY
COURSE CODE: "BUS 410-2"
COURSE NAME: "Strategic Decisions in Entrepreneurship"
SEMESTER & YEAR:
Spring 2022
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SYLLABUS
INSTRUCTOR:
Luigi Nasta
EMAIL: [email protected]
HOURS:
MW 11:30 PM 12:45 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: Junior Standing; Recommended: BUS 305
OFFICE HOURS:
by appointment
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COURSE DESCRIPTION:
This course considers management problems of founders, owners, managers,
and investors in startups. Acquisitions, location, organization control, labor relations, finances, taxation, and other topics of interest to entrepreneurial business management will be analyzed.
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SUMMARY OF COURSE CONTENT:
Career planning and transitioning into entrepreneurship. Intellectual capital and legal aspects of entrepreneurship. Marketing strategy and new product positioning. Competitive strategy in an entrepreneurial setting. Assembling the human resources (founders, board, technical team). Organizational design. Business models and disruptive innovation. Financing fast growth. Funding and venture capital. Leadership.
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LEARNING OUTCOMES:
The objective of this course is to give sufficient insight into entrepreneurs and entrepreneurial processes in order to:
· Understand the role and challenges of an entrepreneur
· Understand the difference between established firms and new ventures
· Understand how to evaluate opportunities
· Adopt entrepreneurship as a management style
· Formulate successful entry strategies
· Assess the competitive strategies of entrepreneurial firms
· Marshall resources for the new venture
· Establish entrepreneurial networking and networks
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TEXTBOOK:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments | Format | Local Bookstore | Online Purchase |
| Entrepreneurship and Innovation Toolkit | Lee Swanson | OPENPRESS.USASK.CA | N/A | | | | | |
| Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers | Alexander Osterwalder, Yves Pigneur | John Wiley & Sons Inc | 9780470876411 | | | | | |
| Value Proposition Design: How to Create Products and Services Customers Want | Osterwalder Pigneur et al | Wiley | 9781118968055 | | | | | |
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Class participation | Students are welcome to contribute to the class discussions by sharing with the classmates contemporary articles, research, opinions, etc. on the management issues. | 10% |
| Written individual assignment: Mid-term exam | Written assignment composed by multiple choices questions, true or false questions, open questions | 30% |
| Written individual assignment: Final exam | Written assignment composed by open questions, multiple choice questions, true or false questions | 30% |
| Group assignment: Business Idea Development | Project work to be developed in teams on the business idea generation and development | 30% |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course. 94 to 100 A; 90 to 93 A-
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments. 87 to 89 B+; 84 to 86 B; 80 to 83 B-
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings. 77 to 79 C+; 74 to 76 C; 70-73 C-
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail. 67 to 69 D+; 64 to 66 D; 60-63 D-
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant. 0 to 59 F
-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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The topics to be learnt and discussed during the course:
- Entrepreneurship, creativity, & innovation
- Entrepreneurs and strategic decisions
- Industry lifecycle
- Industry structure
- Competitive advantage
- Opportunity Identification analysis
- Value proposition
- Customer profiling
- Distribution channels and customer relationships
- Revenues streams
- Idea presentation - Team work
- The Lean Startup
- Blue Ocean Strategy
- The role of innovation in entrepreneurship
- Intellectual property
- Introduction to Financial Statements and Budgeting
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