Course Schedule:
1. Introduction to Music Video; Terms and Analysis
Narrative
Reading: EMV, 3 - 53.
2. Avant-Garde and Experimental Film
Editing
Reading: EMV, 54 - 98.
3. Concert Films
Video Stars in Music Films/Film Stars in Music Videos
Reading: EMV, 99 - 108.
4. Video Art and Early MTV
Scopitones, Electronovision and Video Technology Experimentation
Settings, Props, and Costumes
Reading: EMV, 109 - 136.
5. MTV I
Lyrics and Music
Reading: EMV, 137 - 155
6. MTV II
Color, Texture, Space, and Time
Reading: EMV, 156 - 174.
7. MTV III: Auteur Directors, Film Soundtrack Videos, New Country, New New Pop;
Linking Music, Image, and Lyrics
Reading: EMV, 175 - 20 8.
8. The Digital Revolution: YouTube and User Generated Content
Long Form Music Videos
Reading: Carol Vernallis, “YouTube Aesthetics,” in Unruly Media: YouTube, Music Video, and the New Digital Cinema, (Oxford University Press, 2013).
Cayari, C. (2011). “The YouTube effect: How YouTube has provided new
ways to consume, create, and share music.” International Journal of Education & the Arts, 12(6).
9. Post - Classical Cinema
Reading: Carol Vernalis, “The Audiovisual Turn and Post - Classical Cinema,” in Unruly Media: YouTube, Music Video, and the New Digital Cinema (Oxford, 20 13), 42 - 68.
10. Live Concert Videos
Video Games
Reading: D - Fuse, VJ: Audio - Visual Art and V.J. Culture (Laurence King, 2007), 3 - 48.
Karen Collins, “Game Audio Today: Technology, Process, and Aesthetic,” in Game Sound: An Introduction to the History, Theory and Practice of Video Game Music and Sound Design, (Cambridge: MIT Press, 2008), pp. 85 - 106.
11. Guitar Hero, Performativity, Animation and Virtual Bands
Reading: Kiri Miller, “How Musical is Guitar Hero?, ” in Playing Along: Digital Games, YouTube, and Virtual Performance (Oxford: Oxford University Press, 2012), 85 - 124.
John Richardson, “The Surrealism of Virtual Band Gorillaz: “Clint Eastwood” and “Feel Good Inc.,” in An Eye for Music: Popular Music and the Audiovisual Surreal, (Oxford: Oxford University Press, 2012), 201 - 239.
12. Television Title Sequences, End Credits and Music Placements
Reading: Ramsay Adams, David Hnatiuk, and David Weiss, Music Supervision: Selecting Music for Movies, TV, Games, and New Media ì. New York: Schirmer, 2005.
Jeremy G, Butler, Television: Critical Methods and Applications , 4th Ed., (NY: Routledge, 2012), 325 - 356.
13. Small Screens, Web. 2.0 and the Future of the Music Video
Reading: Carol Vernallis, “Music Video’s Second Aesthetic?,” in Unruly Media: YouTube, Music Video, and the New Digital Cinema, (Oxford University Press, 2013).
14. Visual Albums, Celebrity and Social Strategies to Stardom
Screening Event: Tierra Whack, Whack World
Beyoncé, Lemonade
Janelle Monae, Dirty Computer
Frank Ocean, Endless