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JOHN CABOT UNIVERSITY
COURSE CODE: "COM 111-2"
COURSE NAME: "Introduction to Visual Communication"
SEMESTER & YEAR:
Spring 2022
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SYLLABUS
INSTRUCTOR:
Sarah Linford
EMAIL: [email protected]
HOURS:
MW 11:30 AM 12:45 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
OFFICE HOURS:
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COURSE DESCRIPTION:
From photojournalism to Instagram, 21st century communication is primarily image-based. Whether its mass media, individual expression, social media or alternative media, images are used for promoting ideas, products, information and political discourses. In this course students investigate the role of visual culture in daily life, exploring fine art, popular culture, film, television, advertising, business communications, propaganda, viral social media and information graphics. As a critical introduction to visual communication, this course mixes theory, analysis and practical activities for an applied understanding of key issues, including the relationship between images, power and politics; the historical practice of looking; visual media analysis; spectatorship; historic evolution of visual codes; impact of visual technologies; media literacy; information graphics literacy; and global visual culture.
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SUMMARY OF COURSE CONTENT:
The course will be divided into three main sections: In Part I – Visual Theories (Week 1-5) the course will focus on exploring and gaining an initial understanding of the main visual theories relating to visual communication; Gestalt Theory, Semiotics, Iconology, Formalism and Hermeneutics. In Part II – Visual Elements (Week 6-9) students will directly apply the theories covered in Part I to the analysis of various visual texts, while gaining more in-depth knowledge of key visual elements. In Part III – Visual Media (Week 10-14) the course will focus on exploring the development of visual culture through Fine Art, Photography, Film, Television and emerging forms of New Media, and assess how these media effectively construct meaning.
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LEARNING OUTCOMES:
The course’s content and activities are meant to prepare students for future studies in communications and media studies. By the end of the course, students will be able to:
· Describe key theories and concepts of visual studies
· Identify and clearly communicate (verbally and in writing) how visual texts are constructed
· Perform image analyses on a variety of visual texts, including advertising, social media posts, and information graphics
· Distinguish communication strategies in visual media
· Assess and critique the role of visual media in shaping political & cultural discourse
· Produce a variety of visual texts that reflect key themes and theories from the course
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TEXTBOOK:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments | Format | Local Bookstore | Online Purchase |
| Visual Culture | Howells and Negreiros | Polity | 0745650716 | | | | | |
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Attendance | More than three (3) Absences will result in the loss of a letter grade if not adequately excused. Two (2) Late marks (more than 10 minutes late to class) is equal to one (1) Absence. | 10% |
| Classroom and Homework Assignments | A number of assignments will need to be completed throughout the course. | 30% |
| Midterm Exam | The Midterm Exam will assess students' understanding of the key visual theories, covered in Part I of the course. | 20% |
| Formal Image Analysis Paper | | 20% |
| Final Exam | The Final Exam will assess students' understanding of visual media, covered in Part III of the course. At this stage, students' will be assessed on their ability to reflect upon and write about a variety of visual texts, and their ability to explain how visual media influences and shapes contemporary culture. | 20% |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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PART I – VISUAL THEORIES
WEEK 1: Introduction
Lesson 1.1:
Introduction I
Sensing + Selecting + Perceiving = Seeing
Lesson 1.2:
Introduction II
Lesson 2.1:
Basic Visual Principles
Color Theory
Gestalt Theory
Lesson 2.2:
Semiotics I
Lesson 3.1:
Semiotics II
Lesson 3.2:
Art: Iconology
WEEK 4: Visual Theory III
Lesson 4.1:
Art: Formalism
Lesson 4.2:
Art: Art History
Lesson 5.1:
Ideology, Culture & Hermeneutics
Lesson 5.2:
MIDTERM EXAM
PART II – VISUAL ELEMENTS
WEEK 6: Visual Elements I
Lesson 6.1:
Image Analysis Assignment – Workshop
Lesson 6.2:
Typography
WEEK 7: Visual Elements II
Lesson 7.1:
Image Analysis Assignment – Workshop II
Lesson 7.2:
Visual Elements in Advertising
WEEK 8: Visual Elements III & Image Analysis Submission
Lesson 8.1:
Graphic Design
Lesson 8.2:
Introduction to Part III: Visual Media
(Image Analysis Due)
PART III – VISUAL MEDIA
Lesson 9.1:
Fine Art I
Lesson 9.2:
Fine Art II
Lesson 10.1:
Photography I
Lesson 10.2:
Photography II
Lesson 11.1:
Film I
Lesson 11.2:
Film II
Lesson 12.1:
Television I
Lesson 12.2:
Television II
Lesson 13.1:
New Media I
Lesson 13.2:
New Media II
Lesson 14.1:
Final Exam Preparation
Lesson 14.2:
Final Exam Preparation
FINAL EXAM
Date TBC
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