Bus 220 Spring 2022 Schedule
Week 1, Jan 17: Course introduction and elements of strategy
Course and class introduction; Introduction to Environment, Social Responsibility and Governance (ESG); Communication Strategy
Munter, ch. 1 and selected readings on Moodle
Week 2, Jan 24: Micro and macro writing, Introduction to persuasion, Synthesis
Ober, ch. 5 and selected readings on Moodle
Discussion of case study: see Moodle
Week 3, Jan 31: Test & Employment communication, Linkedin
Test on Ober ch. 5
Ober ch. 12 and selected readings on Moodle
Week 4, Feb 7: Routine communication and emails
Ober, ch. 4, 6 and selected readings on Moodle
First draft of resume is due
MAKE-UP DAY: February 11
Week 5, Feb 14: Persuasive communication and ESG discussion
Ober, ch. 7 and selected readings
Email assignment is due
MAKE-UP DAY: February 18
Week 6, Feb 21: Persuasive communication (cont’d), Storyteling
Review of emails
Review of persuasive communication and Cover Letters
Storytelling
Week 7, Feb 28: Persuasive communication and Public Speaking
Reading material on Moodle
Second Resume draft is due
Persuasive Communication assignment is due
Week 8, Mach 7: Public Speaking, Visual Aids and ESG Discussion
Public Speaking (cont’d)
Review of Persuasive Communication assignment and of resume
Week 9, March 14: Midterm, Public Speaking
Midterm review and Midterm
Elevator Pitch outline is due
Week 10, March 21: Spring Break
Week 11, March 28: Introduction to delivering bad news
Elevator Pitch: March 28
Second Persuasive Communication assignment is due
First draft of cover letter is due
Communicating Bad news (cont’d): Ober, ch. 8 and selected readings on Moodle
Week 12, Apr 4: Class Presentations
Presentations on ESG are due this week
Third and final resume draft is due
Week 13, April 11: Delivering bad news
Communicating Bad news (cont’d): Ober, ch. 8 and selected readings on Moodle
Week 14, April 18: finishing up Bad news and cover letters
Bad News assignment is due
Final version of cover letter is due
Week 15, Apr 25: Final Week and Review
Final exam review
Resumes, Cover letters and Linkedin profiles are due
Week 16, May 2: Final Exams