Course Syllabus

JOHN CABOT UNIVERSITY

COURSE CODE: "CMS/PL 312"
COURSE NAME: "Social Media, Social Movements, Social Change"
SEMESTER & YEAR: Spring 2022

SYLLABUS

INSTRUCTOR: Eleonora Diamanti
EMAIL: [email protected]
HOURS: MW 6:00 PM 7:15 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: COM 220 or permission of the instructor
OFFICE HOURS:

COURSE DESCRIPTION:
This course examines the technological capabilities, organizational structures, social effects, and ethical implications behind the use of social media platforms –Twitter, Facebook and others-- in recent social movement organizing. The course will investigate how social media have been utilized and rendered effective by a variety of social movements and in a diversity of contexts and interests, from the Arab Spring, to Black Lives Matter, to It Gets Better. Students will be offered a broad overview of the affordances of social media for mobilizing for social change or political action. Students will consistently engage with critical concepts from both classic social theory and new media studies put forward both by scholars and organizers.

SUMMARY OF COURSE CONTENT:
Social media have been widely utilized and extremely influential in social movements over the past decade in a diversity of contexts and interests, from the Arab Spring, to Occupy Wall Street, to Black Lives Matter, to the more recent #metoo and #giletsjaunes. This course examines hashtag activism – the technological capabilities, organizational structures, social effects, and ethical implications behind the use of social media platforms such as Twitter, Facebook, etc., in recent social movement organizing. Students will acquire a broad overview of the affordances of social media for mobilizing for social change or political action. We will take sustained looks at specific case studies of social movements or campaigns such as the ones named above, exploring their chosen platforms, organizational strategies, ideological standpoints, and human outcomes. We will look into the past at how earlier incarnations of the same or similar movements utilized the traditional media of print, broadcast, radio, and even recorded music, in order to better understand the ways in which social media practices have created or expanded possibilities. We will also consider the dystopian perspectives about the political uses of social media, particularly the exercise of state power to quash resistance movements by shutting down or monitoring social media. To guide our thinking, we will consistently engage with critical concepts from both classic social theory and new media studies put forward by scholars and organizers themselves, including such concepts as the digital public sphere, the network society, networked publics.

LEARNING OUTCOMES:

- Identify the major debates, controversies, dilemmas and conflicts in studying and analyzing social media and social movements

- Enhance conceptual and empirical understanding of the interaction between the digital media ecology and social change

- Apply multidisciplinary theoretical perspectives to the analysis of a specific social movement
- Develop a deep and critical understanding of contemporary social movements with specific focus on the use of networked communications technologies within these events

- Develop and demonstrate competency in new media literacy (information, visual, technological and textual) and communicate effectively in a variety of formats (oral, written and multimedia)

TEXTBOOK:

NONE

REQUIRED RESERVED READING:

NONE

RECOMMENDED RESERVED READING:

NONE

GRADING POLICY
-ASSESSMENT METHODS:

Assignment	Guidelines	Weight
Attendance and Participation	See attendance requirements here below. Participation includes doing the assigned readings and actively contributing to class discussions. Each student (alone or in team with another, depending on total number of students) has to present an assigned reading and lead class discussion during the semester.	15%
Midterm exam	Classroom assignment	20%
Final research paper, Library assignment, Oral presentation	Students are required to make a mandatory appointment with the Library (between week 10 and 12) and compile a Library assignment (5%) in order to draft a formal proposal (5%) for the final research paper (20%) followed by an oral presentation (10%). Detailed guidelines to be provided.	40%
Build your own digital case study	At the beginning of the semester, students will be required to choose their own case study among contemporary social movements/organizations which they will have to monitor and reflect upon throughout the class. They will present their project on a digital platform with weekly updates and reflections about their case study during the last week of class.	25%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:

Please note that more than 4 unexcused absences will automatically result in failing the course.

If you have a serious health problem which causes you to miss more classes than allowed here, please contact the Dean's Office.

Lateness: If unexcused, students more than 10 minutes late are marked as absent. Late arrival (less than 10 minutes) is marked as such, and 3 late arrivals are counted as one absence.

Class procedure: Use of cell phones and laptops affects your participation grade and is strictly forbidden during class.

Please make sure that your cell phone is turned off (and not just muted) when class starts. Kindly note that any infringement of such policy shall automatically result in a F grade in participation.

No laptops allowed during class.

ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.

STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

Week 1. Introduction and course overview: What is a social movement?

Read:

Excerpts from:
Della Porta, Donatella, and Diani, Mario, Social Movements: an Introduction (Malden MA: Blackwell, 2006), pp. 20-29

Snow, D., Soule, S., & Kriesi, H. (2007). The blackwell companion to social movements . Malden, MA: Blackwell Pub, pp 3-12.

Week 2. How do networked technologies change social movements and shape collective actions?

Read:

Bennett, W. Lance, and Segerberg, Alexandra, “The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics”, Information, Communication & Society 5, 15 (2012).

Gladwell, Malcom. “Small Change. Why the Revolution will not be tweeted”, The New Yorker Oct 2010 https://www.newyorker.com/magazine/2010/10/04/small-change-malcolm-gladwell

Watch: “Clay Shirky: How cellphones, Twitter, Facebook can make history (2009)

Week 3. Why are networked technologies expected to bring social change?

Read:

‘Technology: the promises of communicative capitalism’ , in Dean, J. (2009). Democracy and other neoliberal fantasies : Communicative capitalism & left politics. Durham: Duke University Press

Excerpts from: Milan, S. (2013). Social movements and their technologies : wiring social change. Palgrave Macmillan. https://doi.org/10.1057/9781137313546

Watch: “Here comes everybody” (2008), “The New Digital Age: Reshaping the Future of People, Nations, and Businesses” (2013), “Revolution 2.0” (2011), ‘Mac commercial’ (1984), selected clips from “Lo and Behold: Reveries of the Connected World” (2016)

Week 4. The Dark Side of Digital Activism I: Commodity Activism, Clicktivism, Slacktivism

Read:

Excerpts from:
Mukherjee, Roopali, and Banet-Weiser, Sarah (eds), Commodity Activism: cultural resistance in neoliberal times, (New York and London:New York University Press) 2012.

Dennis, James , Beyond Slacktivism: Political Participation on Social Media. Palgrave McMillan, 2019.

Watch: Kony campaign (2012), Invisible children, Avaaz campaigns

Week 5. The Dark Side of Digital Activism II: Surveillance, Authoritarianism, Cyber Warfare

Read:
Excerpts from

Murdoch, Stephen, “Destructive Activism”, in Joyce, Mary ed., Digital Activism Decoded. The New Mechanics of Change, (New York: International Debate Education Association, 2010).

Morozov, Evgeny, The Net Delusion: The Dark Side of Internet Freedom, (New York: PublicAffairs, 2011).

Watch: Syrian Electronic Army videos, TOR, NSA, the dark side of Instagram campaigns

Week 6. Class review & Midterm exam

Week 7. Occupy Wall Street: Occupying spaces, media, and the imaginary

Read:

Costanza-Chock, S. (2012). Mic check! Media cultures and the Occupy movement. Social Movement Studies, 11(3-4): 375-385.

Mattoni, Alice. (2018). I post, you rally, she tweets…and we all occupy. The challenges of hybrid spatiality in the Occupy Wall Street mobilizations. In M. Mortensen, C. Neumayer, & T. Poell (Eds.), Social Media Materialities and Protest: Critical Reflection