Spring 2021
Business Communication (Bus 220-1 and 220-2) Schedule
Week 1, Jan 19 and 21: Course introduction and elements of strategy
Course and class introduction; Introduction to Environment, Social Responsibility and Governance (ESG); Communication Strategy
Munter, ch. 1 and selected readings on Moodle
Week 2, Jan 26 and 28: Micro and macro writing, Introduction to persuasion, Synthesis
Ober, ch. 5 and selected readings on Moodle
Week 3, Feb 2 and 4: Resumes and Linkedin
Ober ch 12 and selected readings/material on Moodle
Week 4, Feb 9 and 11: Routine communication and emails
Ober, ch. 4, 6 and selected readings on Moodle
First draft of resume is due
Week 5, Feb 16 and 18: Persuasive communication and discussion on ESG
Ober, ch. 7 and selected readings
Email assignment is due
Week 6, Feb 23 and 25: Persuasive communication (cont’d)
Review of persuasive communication and Cover Letters
Forum discussion on ESG due on February 23 at 9:00 am
Week 7, March 2 and 4: Public Speaking, Visual Aids
Reading material on Moodle
Second Resume draft is due
Persuasive Communication assignment is due
Week 8, Mach 9 and 11: Spring Break
Week 9, March 16 and 18: Public Speaking, Visual Aids, Midterm
Midterm review and Midterm
Elevator Pitch outline is due
Week 10, March 23 and 25: Public Speaking, Discussion on ESG
Elevator Pitch: March 22
Second Persuasive Communication assignment is due
First draft of cover letter is due
Week 11, March 30 and April 1: Introduction to delivering bad news
Ober, ch. 8 and selected readings on Moodle
Week 12, April 6 and 8: Class Presentations
Presentations on ESG are due this week
Third and final resume draft is due
Week 13, April 13 and 15: Delivering bad news
Week 14, April 20 and 22: finishing up Bad news and cover letters
Bad News assignment is due
Final version of cover letter is due
Week 15, April 27 and 29: Final Week and Review
Final exam review