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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 330-2"
COURSE NAME: "International Marketing"
SEMESTER & YEAR: Spring 2021
SYLLABUS

INSTRUCTOR: Tetyana Kholod
EMAIL: [email protected]
HOURS: MW 6:00 PM 7:15 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS:
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:

COURSE DESCRIPTION:
This course examines the process of planning and conducting marketing across national borders in a global environment. Topics include factors in assessing world marketing opportunities, international marketing of products, international pricing, international distribution, and global promotion program development in dynamic world markets. Marketing practices which various businesses adapt to the international environment are studied. Attention is also given to comparative marketing systems and planning and organizing for export-import operations.
SUMMARY OF COURSE CONTENT:
The course is built as a series of lectures and case studies that gradually inform students on the concepts of international marketing. The topics include the cultural environment of global markets, international market opportunities, and developing and implementing international marketing strategy. Students will learn how traditional marketing concepts translate into international business and how the companies should adjust their marketing strategies if they decide to expand to international markets. Students will have a hands-on practice helping a real business that faces international marketing challenge to come up with a solid international marketing strategy for a solution.

Prerequisite: Introduction to Marketing and\or Marketing Management
LEARNING OUTCOMES:
This course aims at providing relevant and practical knowledge of international marketing:
After completing the course students will be able to apply learned concepts to real business problems.
Students will learn modern strategies for international marketing and how to implement them.
TEXTBOOK:
NONE
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Midterm Presentation (Group)Group Project presentation (Part1)15%
Case Solution 2 cases, 10% each + 5% peer-assessment25%
Final Presentation (Group) 15%
Final Report (Group)5-10 pages project report10%
Final ExamHeld on the final exam week. For the final exam students will be given short essay questions. 15%
Class Participation & AttendanceThe grades are awarded for active participation at forums only. Full attendance will be rewarded by 1 extra point towards the final grade in the end of the semester. More than 30% absence will be considered as a reason for a failing grade. For every 2 missed classes the total of 0.5 points will be deducted from the participation score. 20%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course. A: 94-100% A-:90-93%
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments. B+: 87-89% B : 83-86% B-: 80-82%
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings. C+: 77-79% C : 73-76% C-: 70-72%
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail. 60-69%
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant. 0-59%

-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

SYLLABUS  (tentative, the most updated version can be found on class Moodle page)
class no dates topic readings
INTERNATIONAL MARKETING: BUILDING THE FUNDAMENTALS

week1 classA Introduction to the Course; The Scope and Challenge of International Marketing Ch 1
week1 classB The Scope and Challenge of International Marketing (cont.) Ch 1

week2 classA The Dynamics of International Markets and its Implications on International Marketing Ch 2
SOCIAL SYSTEMS AND THEIR IMPACT ON INTERNATIONAL MARKETING
week2 classB Culture: its Impact on International Marketing Ch3 Ch4

week3 classA Culture: its Impact on International Marketing (cont.) Ch3 Ch4
week3 classB Culture, Management Style, and Business Systems Ch5

week4 classA Researching International Markets Ch8
week4 classB RESEARCH LAB  
DEVELOPING INTERNATIONAL MARKETING STRATEGIES

week5 classA The Political Environment: Critical Concern CH6
week5 classB The International Legal Environment: Playing by the Rules CH7

week6 classA Economic Development and the Americas / Europe, Africa, and the Middle East Ch9 Ch10
week6 classB The Asia Pacific Region/ Short Quiz on The Cultural Environment of Global Markets and Assessing Global Market Opportunities Ch11

week7 classA MIDTERM PRESENTATION  
week7 classB MIDTERM REPORT  
WEEK8 Spring Break

week9 classA Global Marketing Management: Planning and Organization Ch12
week9 classB Product Decisions for International Markets  Ch 13 

week10 classA Product Decisions for International Markets  Ch14
week10 classB Integrated Marketing Communications and International Advertising Ch16

week11 classA International Distribution and Retailing  Ch15
week11 classB International Distribution and Retailing (cont.) Ch 17

week12 classA Product Pricing for International Markets Ch18
week12 classB Inventive Negotiations with International Customers, Partners, and Regulators Ch19

week13 classA GROUP PRESENTATION part2  
week13 classB REVIEWED PRESENTATION

week14 A&B Final Report Deadline  
week15 classA Final Exam Review  

week15 classB Final Exam