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JOHN CABOT UNIVERSITY
COURSE CODE: "COM 221"
COURSE NAME: "Writing Across the Media"
SEMESTER & YEAR:
Fall 2020
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SYLLABUS
INSTRUCTOR:
Elizabeth Macias Gutierrez
EMAIL: [email protected]
HOURS:
MW 9:55-11:15 AM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: EN 110 with a grade of C or above
OFFICE HOURS:
By Appointment
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COURSE DESCRIPTION:
The course introduces students to the various kinds of writing they will encounter in the media professions and in digital multimedia production, and prepares them for more advanced media courses in the Communications and Media Studies program. Students will also be introduced to basic legal and ethical issues, such as libel, copyright, privacy. Activities include writing for online media, press releases, strategic campaigns, and short scripts for visual and audio media as well as exercises to pitch their ideas. They will also explore issues concerning style, communicability, and effective storytelling.
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SUMMARY OF COURSE CONTENT:
All students will be required to create an e-portfolio using WordPress. This is where students will post and share their work from class assignments. There will be additional activities, both inside and outside of class, consisting of various different projects including a blog, short scripts (audio and visual) for a public service announcement and podcast and a press kit.
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LEARNING OUTCOMES:
· Learn legal and ethical principles of writing for the media
· Demonstrate an understanding of the history and role of writing for various media professions
· Write correctly and clearly in forms and styles appropriate for a variety of communications professions
· Apply tools and technologies appropriate for different communications professions
· Critically assess institutional and individual media practices
· Understand how to promote and share written works online
· Conceive, draft, edit and finalize a basic script for visual and audio media
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
Assignment | Guidelines | Weight |
Blog | Create a blog website on WordPress and publish 4 blog posts: 2 news curation, 1 review, 1 org. profile | 20% |
Press kit | Ideate a newsworthy event for NGO, artist or business and produce a press kit for the media. | 20% |
PSA Script | Ideate a persuasive video spot for an NGO and produce a factsheet, treatment, script and storyboard. | 20% |
Podcast Script | Ideate a podcast episode and write a treatment, a script, and conduct an interview with a scholar. | 20% |
Digital Portfolio | WordPress site with the collection of course assignments: blog, podcast, PSA, press kit. | 10% |
Attendance/Partic. | Attendance and participation is required. More than three unexcused absences will result in an automatic loss of a letter grade. | 5% |
Final Exam | | 5% |
-ASSESSMENT CRITERIA:
A:Work of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course. B:This is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments. C:This is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings. D:This level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail. F:This work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until December 14.
Students will not be penalized for three absences from classes meeting twice a week.
Participation grade will be deducted by 5 points for each additional absence beyond the three absences.
Three late arrivals (or early dismisslas) count as one absence.
Please refer to the JCU Student Handbook and Dean of Students communication emails for updates on COVID-19 protocol.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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This Fall 2020, our course consists of 26 sessions in 12 weeks of approx. 80 minutes each. Moodle and MSTeams will be the main platforms of the course.
7_Blog sessions
6_Podcast sessions
7_PSA sessions
4_Press Kit sessions
1_Eportfolio session
1_Exam review session
Research workshops will be conducted by librarian* on four different sessions.
Please refer to our Moodle course for a detailed and bi-weekly syllabus breakdown of each session, with resources, activities and assignments and other course material. Content will be uploaded and updated on a weekly basis.
Each in-class session requires both preparation and follow up (homework). Please check Moodle for assignments and activities.
Office hours available via MSTeams via our Moodle class board. For questions, comments or discussion with professor, see office hours or use our MSTeams class chat.
Projects Submissions (via Moodle every three weeks):
Blog (WordPress)
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Week Four: W / Oct. 14
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Podcast
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Week Seven: W / Nov. 4- F/Nov 6
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PSA
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Week Ten: W / Nov. 25
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Press Kit
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Week Twelve: W / Dec. 9
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Eportfolio (WordPress)
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Exam Week
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Exam
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Exam Week
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See general view of semester below. For details, please see Moodle regularly.
Syllabus may be subject to change.
Week
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Session
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Date
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Project
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Topic
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Course-book
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Deadline
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One
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#1
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M/Sept. 21
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Blog
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News Curation
Your WAM topic
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Chapter 9 Target Audience
pp. 297-299
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One
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#2
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W/Sept. 23
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Blog
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Blog treatment
Blog post anatomy (WordPress)
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Two*
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#3
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M/Sept. 28
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Blog
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News research vs. misinformation
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Two
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#4
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W/Sept. 30
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Blog
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Headlines, Ledes,
Summaries
Attribution
Quotes
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Chapter 5 Multiplatform Story and Leads
pp. 142 - 151
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Two
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#5
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F/Oct. 2
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Blog
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Writing Essentials: target audience &
opinion
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Chapter2 pp.19-45-47/
Chapters3,5 Chapter10 Copywriting
pp. 330 - 360
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Three*
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#6
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M/Oct. 5
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Blog
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the Review and Organization Profile
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Three
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#7
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W/Oct. 7
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Blog
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Ethical Conclusions: Defamation, Privacy, Copyright, Fair use license
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Chapter8Media Law & Ethics pp. 248 - 286
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Four
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#8
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M/Oct. 12
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Podcast
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History, theory
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Chapter 6
Radio
p. 176+Fig.6.3
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Four
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#9
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W/Oct. 14
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Podcast
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Treatment
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Blog
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Five*
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#10
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M/Oct. 19
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Podcast
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Scholar Interview
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Chapter 4 Interviewing
pp.121- 132
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Five
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#11
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W/Oct.21
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Podcast
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Anatomy & fair use
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Six
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#12
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M/Oct. 26
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Podcast
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Writing for the ear
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Six
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#13
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W/Oct. 28
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Podcast
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Script
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Seven
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#14
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M/Nov. 2
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PSA
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Videos/
Persuasion
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Chapter 11
Persuasive Writing
pp. 362- 389
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Seven
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#15
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W/Nov. 4
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PSA
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Print Ads
Aesthetics &Empathy
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Seven*
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#16
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F/Nov. 6
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PSA
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Factsheet
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Podcast
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Eight
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#17
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M/Nov. 9
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PSA
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Treatment
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Chapter 13
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Eight
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#18
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W/Nov. 11
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PSA
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Script
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Nine
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#19
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M/Nov. 16
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PSA
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Storyboard
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Nine
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#20
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W/Nov. 18
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PSA
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Workshop
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Ten
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#21
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M/Nov. 23
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Press Kit
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Intro &5W+H
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News Values
pp. 110–111,
116 - 117
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Ten
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#22
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W/Nov. 25
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Press Kit
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News hooks& event
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PSA
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Eleven
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#23
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M/Nov. 30
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Press Kit
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Pitch Letter & Press Release
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Chapter 12
Press Release
pp. 417 - 419
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Eleven
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#24
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W/Dec. 2
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Press Kit
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Attachments
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Twelve
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#25
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M/Dec. 7
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Eportfolio
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Instructions
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Twelve
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#26
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W/Dec. 9
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Exam Review
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Review / Qs
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Press Kit
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Exam
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TBA
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Have a good semester.
We can do it.
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