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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 330"
COURSE NAME: "International Marketing "
SEMESTER & YEAR: Summer Session II 2020
SYLLABUS

INSTRUCTOR: Tetyana Kholod
EMAIL: [email protected]
HOURS: Remote Learning
TOTAL NO. OF CONTACT HOURS: 45
CREDITS:
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:

COURSE DESCRIPTION:
This course examines the process of planning and conducting transactions across national borders in a global environment. Topics include factors in assessing world marketing opportunities, international marketing of products, pricing, distribution, and promotion program development in dynamic world markets. Marketing practices which various businesses adapt to the international environment are studied.  Attention is also given to comparative marketing systems and planning and organizing for export-import operations.
SUMMARY OF COURSE CONTENT:
The course is built as a series of lectures and case studies that gradually inform students on the concepts of international marketing. The topics include the cultural environment of global markets, international market opportunities, and developing and implementing international marketing strategy. Students will learn how traditional marketing concepts translate into international business and how the companies should adjust their marketing strategies if they decide to expand to international markets. Students will have a hands-on practice helping a real business that faces international marketing challenge to come up with a solid international marketing strategy for a solution.

Prerequisite: Introduction to Marketing and\or Marketing Management
LEARNING OUTCOMES:
This course aims at providing relevant and practical knowledge of international marketing:
After completing the course students will be able to apply learned concepts to real business problems.
Students will learn modern strategies for international marketing and how to implement them.
TEXTBOOK:
NONE
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
International Marketing Quiz15 min quiz, assessment of the key concepts on the cultural environment of global markets and assessing global market opportunities10%
Midterm Presentation (Group)Group Project presentation (Part1), deliverables include presentation 15% and 3-5 page report 5% 20%
Case Presentation (Group)Group prepares the presentation of the case assigned by the instructor and leads the class discussion of the case. 10%
Final Presentation (Group) 20%
Final Report (Group)5-10 pages project report for the customer10%
Final ExamHeld on the final exam week. For the final exam students will be given a short case study and will have to provide 1-3 page essay on the case solution. 15%
Class Participation & Attendance 10%
Case AnalysisIndividual assignment. Students are expected to hand-in the written answers to the assigned case study. 5%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course. A: 94-100% A-:90-93%
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments. B+: 87-89% B : 83-86% B-: 80-82%
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings. C+: 77-79% C : 73-76% C-: 70-72%
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail. 60-69%
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant. 0-59%

-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

SYLLABUS  (tentative)
class no dates topic readings
INTERNATIONAL MARKETING: BUILDING THE FUNDAMENTALS

w1 7-6 Introduction to the Course; The Scope and Challenge of International Marketing Ch 1
w1 7-6 The Scope and Challenge of International Marketing (cont.) Ch 1

w1 7-7 The Dynamics of International Markets and its Implications on International Marketing Ch 2
SOCIAL SYSTEMS AND THEIR IMPACT ON INTERNATIONAL MARKETING
w1 7-7 Culture: its Impact on International Marketing Ch3 Ch4

w1 7-8 Culture: its Impact on International Marketing (cont.) Ch3 Ch4
w1 7-9 Culture, Management Style, and Business Systems Ch5

w2 7-13 Researching International Markets Ch8
w2 7-13 RESEARCH LAB  
DEVELOPING INTERNATIONAL MARKETING STRATEGIES

w2 7-14 The Political Environment: Critical Concern CH6
w2 7-14 The International Legal Environment: Playing by the Rules CH7

w2 7-15 Economic Development and the Americas / Europe, Africa, and the Middle East Ch9 Ch10
w2 7-16 The Asia Pacific Region/ Short Quiz on The Cultural Environment of Global Markets and Assessing Global Market Opportunities Ch11

w3 7-20 MIDTERM  

 

w3 7-21 Global Marketing Management: Planning and Organization Ch12
w3 7-22 Product Decisions for International Markets  Ch 13 

w3 7-23 Product Decisions for International Markets  Ch14
w4 7-27 Integrated Marketing Communications and International Advertising Ch16

w4 7-28 International Distribution and Retailing  Ch15
w4 7-29 International Distribution and Retailing (cont.) Ch 17

w4 7-29 Product Pricing for International Markets Ch18
w4 7-30 Inventive Negotiations with International Customers, Partners, and Regulators Ch19

w5 8-3 GROUP PRESENTATION 2: COUNTRY NOTEBOOK PART 2   
w5 8-4 REVIEWED PRESENTATION

w5 8-5 Final Report Deadline  
w5 8-5,6 Final Exam Review  

w5 8-7 Final Exam