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JOHN CABOT UNIVERSITY
COURSE CODE: "MKT 330-2"
COURSE NAME: "International Marketing"
SEMESTER & YEAR:
Spring 2020
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SYLLABUS
INSTRUCTOR:
Tetyana Kholod
EMAIL: [email protected]
HOURS:
TTH 6:00 PM 7:15 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: MKT 301
OFFICE HOURS:
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COURSE DESCRIPTION:
This course examines the process of planning and conducting transactions across national borders in a global environment. Topics include factors in assessing world marketing opportunities, international marketing of products, pricing, distribution, and promotion program development in dynamic world markets. Marketing practices which various businesses adapt to the international environment are studied. Attention is also given to comparative marketing systems and planning and organizing for export-import operations.
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SUMMARY OF COURSE CONTENT:
The course is built as a series of lectures and case studies that gradually inform students on the concepts of international marketing. The topics include the cultural environment of global markets, international market opportunities, and developing and implementing international marketing strategy. Students will learn how traditional marketing concepts translate into international business and how the companies should adjust their marketing strategies if they decide to expand to international markets. Students will have a hands-on practice helping a real business that faces international marketing challenge to come up with a solid international marketing strategy for a solution.
Prerequisite: Introduction to Marketing and\or Marketing Management
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LEARNING OUTCOMES:
This course aims at providing relevant and practical knowledge of international marketing:
After completing the course students will be able to apply learned concepts to real business problems.
Students will learn modern strategies for international marketing and how to implement them.
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TEXTBOOK:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments | Format | Local Bookstore | Online Purchase |
| International Marketing 18th Edition | Cateora et. al. | McGrawHill Education | 978-1-260-54787-0 | TXT HF 1416.C375 2019 | | | | |
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| International Marketing Quiz | 15 min quiz, assessment of the key concepts on the cultural environment of global markets and assessing global market opportunities | 10% |
| Midterm Presentation (Group) | Group Project presentation (Part1), deliverables include presentation 15% and 3-5 page report 5% | 20% |
| Case Presentation (Group) | Group prepares the presentation of the case assigned by the instructor and leads the class discussion of the case. | 10% |
| Final Presentation (Group) | | 20% |
| Final Report (Group) | 5-10 pages project report for the customer | 10% |
| Final Exam | Held on the final exam week. For the final exam students will be given a short case study and will have to provide 1-3 page essay on the case solution.
| 15% |
| Class Participation & Attendance | | 10% |
| Case Analysis | Individual assignment. Students are expected to hand-in the written answers to the assigned case study. | 5% |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
A: 94-100%
A-:90-93%
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
B+: 87-89%
B : 83-86%
B-: 80-82%
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
C+: 77-79%
C : 73-76%
C-: 70-72%
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
60-69%
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
0-59%
-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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| SYLLABUS (tentative) |
| week no |
class no |
dates |
topic |
readings |
| INTERNATIONAL MARKETING: BUILDING THE FUNDAMENTALS |
| W1 |
1 |
1-21 |
Introduction to the Course; The Scope and Challenge of International Marketing |
Ch 1 |
| 2 |
1-23 |
The Scope and Challenge of International Marketing (cont.) |
Ch 1 |
| W2 |
3 |
1-28 |
The Dynamics of International Markets and its Implications on International Marketing |
Ch 2 |
| SOCIAL SYSTEMS AND THEIR IMPACT ON INTERNATIONAL MARKETING |
| 4 |
1-30 |
Culture: its Impact on International Marketing |
Ch3 Ch4 |
| W3 |
5 |
2-4 |
Culture: its Impact on International Marketing (cont.) |
Ch3 Ch4 |
| 6 |
2-6 |
Culture, Management Style, and Business Systems |
Ch5 |
| W4 |
7 |
2-11 |
Researching International Markets |
Ch8 |
| 8 |
2-13 |
RESEARCH LAB |
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| DEVELOPING INTERNATIONAL MARKETING STRATEGIES |
| W5 |
9 |
2-18 |
The Political Environment: Critical Concern |
CH6 |
| 10 |
2-20 |
The International Legal Environment: Playing by the Rules |
CH7 |
| W6 |
11 |
2-25 |
Economic Development and the Americas / Europe, Africa, and the Middle East |
Ch9 Ch10 |
| 12 |
2-27 |
The Asia Pacific Region/ Short Quiz on The Cultural Environment of Global Markets and Assessing Global Market Opportunities |
Ch11 |
| W7 |
13 |
3-3 |
MIDTERM |
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| 14 |
3-5 |
MIDTERM |
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| W8 SPRING BREAK |
| W9 |
15 |
3-17 |
Global Marketing Management: Planning and Organization |
Ch12 |
| 16 |
3-19 |
Product Decisions for International Markets |
Ch 13 Ch14 |
| W10 |
17 |
3-24 |
Product Decisions for International Markets |
Ch 13 Ch14 |
| 18 |
3-26 |
Integrated Marketing Communications and International Advertising |
Ch16 |
| W11 |
19 |
3-31 |
International Distribution and Retailing |
Ch15 Ch 17 |
| 20 |
4-2 |
International Distribution and Retailing (cont.) |
Ch15 Ch 17 |
| W12 |
21 |
4-7 |
Product Pricing for International Markets (cont.) |
Chapter 18 |
| 22 |
4-9 |
Inventive Negotiations with International Customers, Partners, and Regulators |
Chapter 19 |
| W13 |
23 |
4-14 |
GROUP PRESENTATION 2: COUNTRY NOTEBOOK PART 2 GROUP1 |
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| 24 |
4-16 |
GROUP PRESENTATION 2: COUNTRY NOTEBOOK PART 2 GROUP 2 |
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| W14 |
25 |
4-21 |
GROUP PRESENTATION 1: COUNTRY NOTEBOOK PART 2 GROUP 3 |
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| 26 |
4-23 |
GROUP PRESENTATION 2: COUNTRY NOTEBOOK PART 2 GROUP 4,5 |
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| W15 |
26 |
4-28 |
Final Report Deadline |
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| 27 |
4-30 |
Final Exam Review |
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| W16 |
28 |
TBC |
Final Exam |
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