Week 1
Class A: Introduction to Social Networks and Media Management
Class B: Understanding the Internet and Social Media (Internet History by Raphael Cohen-Almagor)
Week 2
Class B. Understanding the Internet and Social Media Part 2
Class B: Participatory Culture (Version Daily)
Week 3
Class A: Social Media for Business (Kawasaki Ch. 10)
Class B: Online Business Models (Rappa)
Week 4
Class A: Theory of Branding For Social Media
Class B: Practical Applications of Branding For Social Media
Week 5
Class A: Social Media Strategy Part 1 (Kawasaki Ch. 2)
Class B: Social Media Strategy Part 2
Week 6
Class A: Midterm Exam Review
Class B: Midterm Exam
Week 7
Class A: Market Segmentation For Social Media
Class B: The Content Calendar
Week 8
Class A: Theory of Organic Social Media (Kawasaki Ch. 11)
Class B: Practical Applications of Organic Social Media (Kawasaki Ch. 7, Ch. 9)
Week 9
Class A: Theory of Paid Social Media (Wordstream Ad Targeting)
Class B: Practical Applications of Paid Social Media
Week 10
Class A: Choosing Social Media Platforms
Class B: Choosing Social Media Platforms
Week 11
Class A: Theory of Content Creation For Social Media (Kawasaki Ch. 3, Ch. 5)
Class B: Practical Applications of Content Creation For Social Media (Kawasaki Ch. 9)
Week 12
Class A: Measuring Success: KPIs in the Context of Social Media
Class B: Group Project Workday
Week 13
Class A: Theory of Social Customer Relationship Management
Class B: Practical Applications of Social CRM
Week 14
Final Group Presentations During Our Final Exam Block (NO Exam, Just Group Presentations)