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JOHN CABOT UNIVERSITY
COURSE CODE: "AS 332 H"
COURSE NAME: "Poster Design- HONORS (This course carries 4 semester hours of credits. A minimum CUM GPA of 3.5 is required)"
SEMESTER & YEAR:
Spring 2020
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SYLLABUS
INSTRUCTOR:
Sabrina Schmidt
EMAIL: [email protected]
HOURS:
W 9:00 AM - 11:45 AM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: one previous course in Graphic Design
OFFICE HOURS:
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COURSE DESCRIPTION:
The course focuses both on the practical and the theoretical aspects of Poster Design. It will address how to develop graphical concepts in order to bring a coherent message across for didactic purposes, campaigns, exhibitions, or events, and it will examine poster design from an historical and aesthetic point-of view. Technical practice includes an in-depth study of typography, composition, color, photography, and illustration. A basic competence in visual communication, including the major Graphic Design programs, is expected from students who wish to take this course.
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SUMMARY OF COURSE CONTENT:
The course offers an insight into the evolution and artistic expression of poster design throughout history. Historic references and theoretical knowledge will provide students with a fundamental awareness for their design decisions during the course. Students will engage with the three visual languages, typography, illustration, and photography, in order to develop a coherent poster series with a precise scope of work, to represent information in a spatial context.
Suggested textbooks (purchase not obligatory):
- Nelson, George (2017) How to See, Phaidon. 978 0 7148 7383 1
- Fletcher, Alan (2001) The Art of Looking Sideways, Phaidon. 978 0 7148 34498
- Bierut, Michael (2015) How to, Thames & Hudson. 978 0 500 51826 7
For specific inquiries or to set up an appointment please contact Prof. Schmidt via email on [email protected]
Changes, additional course information, etc. will be posted on MyJCU. Students must check their MyJCU regularly and in advance of each class.
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LEARNING OUTCOMES:
- Interpret a design brief
- Respond to communication and technical requirements
- Identify poster design styles throughout history
- Classify typography
- Theory of colour
- Develop distinct design concepts
- Prepare artwork for print
- Examine print techniques
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Participation | Professional engagement, interpretation skills, creativity, technical skills | 10% |
| Poster project 1 | Five posters based on typography | 15% |
| Poster project 2 | Five posters based on illustration | 15% |
| Poster project 3 | Five posters based on photography | 15% |
| Poster project 4 | Poster for the extended hours for the finals | 10% |
| Complementary project | Logo to go with the poster projects 1/2/3 | 10% |
| Final exam | Presentation of posters | 25% |
| HONORS Project 1 | Additional design project | 50% |
| HONORS Project 2 | Additional design project | 50% |
-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance prob
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work. The student has barely done enough to persuade the instructor that s/he should not fail.
FNegligent in attendance, academic honesty, or engagement with the course content.
-ATTENDANCE REQUIREMENTS:
All scheduled classes are mandatory.
Absence and late arrival affect the final grade.
Announcements, presentations, tutorials, etc. are given at the start of each session.
Missing or incomplete assignments and/or assignments sent after the established deadline lower the grade.
Students are responsible for catching up with any course material they miss.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.
Examination policy
A major exam (midterm or final) cannot be made up without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Meeting place: Mac Lab, Largo Fiorentini 1 (Inside Art Studio: Internal 3).
Week 1: Wednesday January 22:
Course introduction and briefing
Historic timeline poster design
Week 2: Wednesday January 29:
Historic case studies of posters
Typeface classification
Week 3: Wednesday February 5:
Work-in-progress
Typography
Week 4: Wednesday February 12:
Work-in-progress
The impact of design
Week 5: Wednesday February 19:
Work-in-progress
Colour theory
Week 6: Wednesday February 26:
Work-in-progress
Branding essentials
Week 7: Wednesday March 4:
Briefing poster ‘Extended hours for finals’
Monday March 9 - Friday March 13: Spring Break
Week 8: Wednesday March 18:
Work-in-progress
Visual hierarchy
Week 9: Wednesday March 25:
The responsibility of a graphic designer
Week 10: Wednesday April 1:
Work-in-progress
Proportion
Week 11: Wednesday April 8:
Work-in-progress
Production: Preparing artwork for print
Week 12: Wednesday April 15:
Work-in-progress
Printing techniques
Week 13: Wednesday April 22:
Final artwork
Week 14: Wednesday April 29:
Exhibition design: Installation Final Art Show
Week 15: (exact date/time tba):
Final exam: Presentation of posters
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