Introduction to retailing
Strategic planning in retailing
Marketing
review: segmentation and positioning, consumers’ buying behavior, marketing research,
marketing strategies
Retail Institutions by ownership: Classification of fashion retailers.
Direct stores,
concessions and department stores
Franchising
Licensing and acquisition strategies: entry
strategies in international markets
Uncontrollable elements in international markets
Tariffs, non -tariff barriers
Retail Institutions by store based strategy mix.
Nontraditional retailing
Retail Operations. Trading area
analysis, location analysis, store development
Stores development, store design
and store concept
Visual merchandising techniques
How to manage the supply chain:
manufacturers, suppliers, intermediaries
Pricing strategies in retailing
Establishing and maintaining a
retail image
Brand identity and luxury goods
Human resources management in
retailing. Careers opportunities in fashion, human resources management
Advertising in fashion retailing
How to monitor store
performance: monitoring the retail strategy
Technology in retailing
Ethics and law in retailing
Company cases: Mystery shoppers, Zara fast fashion, Abercrombie, Brioni