Week 1: Technology and communication
Media Culture and Society: 2
Revolutions in Communication: 1
The origins of writing
Questioning the Media: Ch. 2 (“Forms of Media as Ways of Knowing,” Sreberny-Mohammadi)
Questioning the Media: Ch. 4 (“How Media are Born and Develop,” Winston).
Week 2: Media Industries: Printing Revolutions (Writing, print, newspapers, magazines)
Revolutions in Communication: 2-3
Postman-five-things-we know (PDF)
Lessons from the Luddites by Kirkpatrick Sale, From THE NATION, June 5, 1995 URL
Week 3-4: Media Industries: Visual Revolution (photography, cinema, advertising, PR, crafted image)
Revolutions in Communication: 4-6
Media Culture and Society: 9
Kellner - Advertising and Consumer Culture (PDF)
People Don’t Buy Products, They Buy Better Versions of Themselves (PDF)
Week 5: Electronic Revolution (telegraph, radio, TV)
Revolutions in Communication 7-9
Week 6: Networks and internet
Revolutions in Communication: 10-12
Week 7: Midterm
Catch up and review
Pt. II: Media and Society
Week 8: Mass Media and Society
Media Culture and Society: 1
Questioning the Media (read Chapters 1 and 3)
Weeks 9-10: Political Economy and Public Sphere: Media Industry and Ideology
Media Culture and Society 3, 6, 8
What "Makes Mainstream Media Mainstream," Noam Chomsky (PDF)
"The New Media Giants: Changing Industry Structure," David Croteau & William Hoynes (PDF)
Week 11: Construction of News and public sphere
Media Culture and Society 7, 10
"Media in the US Political Economy," Herman (PDF)
Week 12: Media Content and Media Users: Effects
Media Culture and Society 5
Gandy - Tracking the Audience (PDF) Ang - The Nature of the Audience (PDF)
Week 13: Media Content and Media Users: Media Texts
Media Culture and Society: 4, 12
Jhally - Image Based Culture (PDF)
Week 14: Race and Ethnicity; Media, Gender and Sexuality
Media Culture and Society 11, 13-14
"Racism and the American Way of Media," Ash Corea (PDF)
Van Zoonen - Gender Representation and the Media (PDF
Research Paper
Write a five-page paper, double-spaced (1,500 words) that answers the question: How are the previous communication revolutions (print, visual, electronic, and digital) embedded in my personal gadget (i.e. smart phone)? Please describe the important developments from each revolution and how they have contributed some important change from the past that carries over to the present. Print out and hand it in at the beginning of class.
Papers will be graded on:
- Originality of thinking
- Clarity of argument
- Proper grammar and spelling
- Organization
- Understanding of themes from this class and how they relate to your subject
-
90-100 = Excellent – paper is properly formatted (including bibliography, page numbers and quote citations); your ideas flow logically with a clear thesis statement; the writing is lucid and includes lots of examples; you understand the terms and concepts used in the paper; you deal with the history and context of your topic; and your approach is original or interesting. All "A" papers must include relevant quotes from the assigned readings.
80-89 = Good –same as above but missing some key elements (such as clarity, formatting, spelling, grammar, organization, background). No quoted reading material.
70-79 = Average—a paper that is not interesting or fun to read and is missing many of the features cited above and is disorganized.
60-69 = Lack of coherence, sloppy research, no grasp of terms or ideas, hastily written, not well-thought out or clear thesis.