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JOHN CABOT UNIVERSITY
COURSE CODE: "AS 101-1"
COURSE NAME: "Introduction to Graphic Design"
SEMESTER & YEAR:
Spring 2020
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SYLLABUS
INSTRUCTOR:
Sabrina Schmidt
EMAIL: [email protected]
HOURS:
M 9:00-11:45 AM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
OFFICE HOURS:
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COURSE DESCRIPTION:
The aim of this course is to give students a comprehensive introduction to visual communication and to demonstrate how Graphic Design can be an effective and powerful tool for business. It covers a broad spectrum of different design disciplines, ranging from corporate identity, branding, brochure design, poster design, to packaging and illustration, and provides precious insight into the world of Graphic Design. The course is open to all students, particularly those who do not have a background in design, and complements other courses including Business, Management, Marketing and Communication.
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SUMMARY OF COURSE CONTENT:
Students will learn and apply the basic principles of design (e.g. composition, alignment, contrast, visual hierarchy) through a number of projects that cover different design disciplines. Under the supervision of the instructor, students will carry out graphic design projects that address those basic principles of design. Each project is introduced with professional case studies, technical background information and resources, as well as detailed tutorials for the use of the principal softwares.
N.b.
For specific inquiries or to set up an appointment please contact Prof. Schmidt via email on [email protected]
Changes, additional course information, etc. will be posted on MyJCU. Students must check their MyJCU regularly and in advance of each class.
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LEARNING OUTCOMES:
How to work with a design brief
How to interact with a client
How to develop a visual concept based on a design brief
How to use typography and basic page layout
How to work with a grid
How to work with imagery
How to draw with software tools
How to use color: basic color theory, professional colour systems
How to prepare artwork for print
How to use Photoshop, Illustrator and InDesign
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Participation | Professional engagement, commitment, creativity, interpretation skills, resourcefulness, timely delivery of assignments | 20% |
| Oral and Midterm exam | The Oral exam consists in the presentation of a student’s design project. The Midterm exam consists in the concept and design of an appropriate solution to a given design problem. | 30% |
| Final exam | The final exam consists in the concept and design of an appropriate solution to a given design problem. | 50% |
-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance p
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work. The student has barely done enough to persuade the instructor that s/he should not fail.
FNegligent in attendance, academic honesty, or engagement with the course content.
-ATTENDANCE REQUIREMENTS:
All scheduled classes are mandatory.
Absence and late arrival affect the final grade.
Announcements, presentations, tutorials, etc. are given at the start of each session.
Missing or incomplete assignments and/or assignments sent after the established deadline lower the grade.
Students are responsible for catching up with any course material they miss.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.
Examination policy
A major exam (midterm or final) cannot be made up without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Meeting place: Mac Lab, Largo Fiorentini 1 (Inside Art Studio: Internal 3).
Session 1: Monday January 20: Introduction
Session 2: Monday January 27: Moodboard
Session 3: Monday February 3: Moodboard
Session 4: Monday February 10: Illustration
Session 5: Friday February 14: Typography & Infographics (Make-up day for Monday April 13)
Session 6: Monday February 17: Typography & Infographics
Session 7: Monday February 24: Midterm exam
Session 8: Monday March 2: Logo
Monday March 9 - Friday March 13: Spring Break
Session 9: Monday March 16: Logo
Session 10: Monday March 23: Logo
Session 11: Monday March 30: Oral exam
Session 12: Monday April 6: Poster
Session 13: Monday April 20: Brochure
Session 14:. Monday April 27: Brochure
Session 15: Monday May 4 - Thursday May 7: Final examinations (exact date/time tba)
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