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JOHN CABOT UNIVERSITY
COURSE CODE: "AS 101-3"
COURSE NAME: "Introduction to Graphic Design"
SEMESTER & YEAR:
Fall 2019
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SYLLABUS
INSTRUCTOR:
Valerio Di Lucente
EMAIL: [email protected]
HOURS:
T 3:30-6:15 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
OFFICE HOURS:
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COURSE DESCRIPTION:
The aim of this course is to give students a comprehensive introduction to visual communication and to demonstrate how Graphic Design can be an effective and powerful tool for business. It covers a broad spectrum of different design disciplines, ranging from corporate identity, branding, brochure design, poster design, to packaging and illustration, and provides precious insight into the world of Graphic Design. The course is open to all students, particularly those who do not have a background in design, and complements other courses including Business, Management, Marketing and Communication.
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SUMMARY OF COURSE CONTENT:
The course will be structured over a series of project based sessions, with theoretical and historical classes complementing or introducing the project’s scope of inquiry. Through these projects students will learn to translate ideas into finished objects, acquiring critical and technical knowledge.
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LEARNING OUTCOMES:
Typography
Colour theory and colour systems
Composition, grids and layout
Overview of paper typologies
Overview of printing techniques
Overview of bookbinding techniques
Overview of image editing
Key design softwares: Photoshop, Illustrator and InDesign
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments |
| Design as Art | Bruno Munari | Penguin | 9780141035819 | | |
| Detail In Typography | Jost Hochuli | Editions B42 | 2917855665 | | |
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Participation | | 25% |
| In-Course Projects | | 25% |
| Final Project | | 50% |
-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance problems.
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work.
FNegligent in attendance, academic honesty, engagement with the course content, or production of work.
-ATTENDANCE REQUIREMENTS:
All scheduled classes are mandatory.
Announcements, presentations, tutorials, etc. are given at the start of each session.
Absence and late arrival affect the final grade.
Missing or incomplete assignments and/or assignments sent after the established deadline lower the grade.
Students are responsible for catching up with any course material they miss.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.
Students cannot make-up a major exam (Midterm or Final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as documented illness, hospitalization or death in the immediate family, or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused.
Students who will be absent from a major exam must notify the Dean’s Office prior to that exam.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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(1)
3 Sep
Intro
(2)
10 Sep
Basic Design
(3)
17 Sep
Basic Design, Exercise #1
(4)
24 Sep
Grids & Composition
(5)
Oct 1
Typography
(6)
Oct 8
Typography
(7)
Oct 15
Editorial Design
(8)
Oct 22
Editorial Design
(9)
Oct 29
Editorial Design
(10)
Nov 5
Editorial Design
(11)
Nov 12
Editorial Design
(12)
Nov 19
Workshop
(13)
Nov 26
Final Project
(14)
Dec 3
Final Project
(15)
Dec 12
Exam
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