Note: this schedule is subject to change
Part I: Visual Analysis
Week 1 Introduction to Visual Communication
Howells/Negreiros: Introduction
Barnes: Introduction; Ch 1
Bignell: Introduction
Week 2- 4: Visual Theories, Visual Codes, Genre and Intertextuality (Semiotics)
Howells/Negreiros: Ch 1-4 & 6
Barnes: Chapters 2-4
Bignell: Chapters 1
Week 5: Persuasion
Barnes: Ch 13
Bignell: Ch 2
Midterm/Visual Analysis (first day of week 6)
Part II: Images Analysis
Week 6: Media Literacy and Visual Analysis
Barnes: Ch 5-6
Additional readings: Handout
Week 7 and 8: Typography, Graphic Design and Information Graphic
Assignment: Create an information graphic
Lester: Ch 7: Typography; Ch 8: Graphic Design; Ch 9: Informational Graphics
Barnes: Ch 7
Bignell: Ch 3-4
Part II: Media Formats
Week 9: Drawing and Painting: From fine art to comics
Howells/Negreiros: Ch 7
Lester: Ch 10: Cartoons
Additional Reading: Understanding Comics, Ch 1 (PDF, available on course website)
Image analysis due
Week 10: Photography
Howells/Negreiros: Ch 8
Lester: Ch 11: Photography
Week 11: Film
Barnes: Ch 8
Bignell: Ch 9
Week 12: TV
Barnes: Ch 10
Bignell: Ch 5-7
Week 13: Computers and the Web: Memes, Viral Imagery and Culture Jamming
Howells/Negreiros: Ch 11
Week 14: Conclusion: Global Visual Culture
Barnes: Ch 14
Howells/Negreiros: Conclusion