This schedule is subject to change. Additional supplemental readings will be distributed on a weekly basis. Please check the class Moodle site for updates and current schedule.
Weeks 1-2: Intro: Media, Culture and Society
Media Culture and Society 1-2 (p. 17-29)
Revolutions in Communication, Intro (p. 7-15);
Recommended: McLuhan, Marshall, “Media Hot and Cold”, in Understanding Media: The Extensions of Man (New York: McGraw-Hill, 1964), 24-35 (PDF).
Week 3: Media Industries - Printing Revolution (Writing, print, newspapers)
Revolutions in Communication 1-3
Week 4: Media Industries - Visual Revolution (photography, cinema, advertising, PR)
Revolutions in Communication 4-5
Week 5: Media Industries - Electronic Revolution (advertising, telegraph, radio, TV)
Revolutions in Communication 6-7
Media Culture and Society 9
Week 6: Media Industries - Electronic Revolution & Media Timeline
Revolutions in Communication 8-9
Media Timeline presentations
Week 7: Midterm
Midterm Review
Midterm
Week 8: Political Economy and Public Sphere - Media Industry and Ideology
Media Culture and Society 3, 6, 8
Week 9: Construction of News and Public Sphere
Media Culture and Society 7, 10
Week 10: Media Content and Media Users - Cultural Studies
Media Culture and Society Chs. 5 (p. 85-97)
Hall, Stuart (1974) “The television discourse; encoding and decoding”, in (2002), McQuail's Reader in Mass Communication Theory (London: SAGE), pp. 303-308.
Watch: The Stuart Hall Project.
Week 11: Media Content and Media Users - Semiotics, Ethnography & Reception Studies
Media Culture and Society 4, 5 (p. 77-83)
Week 12: Media, Race, and Ethnicity
Media Culture and Society 12
Case study (Beyoncé)
Week 13: Media, Gender and Sexuality
Media Culture and Society 13
Final project due
Week 14: Conclusion
Wrap up and review of main concepts