Week
|
Session
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Topic
|
Key terms
|
Readings
|
Assignment
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Activity
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ONE
|
# 1
M
Sept. 2
# 2
W
Sept. 4
|
Intro to Course
Ethics
|
Choosing your WAM topic
Media laws and regulations:
copyright/defamation/privacy
VS.
public interest
|
Chapter 8,
Media Law
and
Ethics
p. 248 - 286
|
Get course book!
Take online course: Social Media Ethics at https://www.udemy.com/course/social-media-ethics/
Send course certificate/photo to [email protected]
Read 6 Tales of Censorship in the Golden Age of Free Speech from Wired Magazine
www.wired.com/story/free-speech-issue-censorship/
|
WAM Topic worksheet
Lecture
|
TWO
|
#3
M
Sept. 9
#4
W
Sept. 11
|
Ethics
MODULE 1
News Curation Blog
|
Free speech vs. hate speech, first amendment vs. censorship
What is NEWS CURATION?
Introduction to Blog project
|
Chapter 8 (cont’d)
p. 248 - 286
|
Reference: Online course Online Media Law: The Basics for Bloggers and Other Publishers
https://www.poynter.org/shop/self-directed-course/594234/
* Find a favorite blog related to your WAM topic and post it on MOODLE before next session
|
Lecture
Fill out ethics handout
Lecture
|
THREE
|
#5
Laptop
M
Sept. 16
|
LIBRARY WORKSHOP
News research
|
Fact checking; fake news; objectivity; bias
|
Chapter 4
Reporting and
Interviewing,
pp. 100 – 137
|
*News Curation Assignment (3 posts)
+
Prepare for news pitch
due Mon. Sept. 23
|
Research Activity
|
|
#6
W
Sept. 18
|
|
Writing essentials for a killer blog (FAJA, Triangle, Writer’s Voice)
Specific content and writing strategies (from active voice to CTAs)
Lateral writing tips
|
Chapter 2 Media Writing
p. 19 onwards
p. 45-47 FAJA
Chapter 3*
Chapter 5
Chapter 9
Target Audience
p. 297-299
|
*Chapter 3- Media Writing Style and Language Conventions
pgs. 62 -65; 71- 84; 86 - 95
(AP Style, p. 65 – 70)
+
Chapter 5- Hards News and Feature Writing Using
p. 138 -
|
Lecture. Take notes.
|
FOUR
|
# 7
M Sept. 23
|
Anatomy of a blog post
|
Headlines
leads
summaries
attribution, quotes
|
Chapter 5 Multiplatform Story and Leads
pp. 142 - 151
+ MOODLE handouts
|
Read Blog Anatomy Infographics on MOODLE and Headline + Lede + Summary handouts.
Come prepared for class activity
Chapter 5- Quotations
pgs. 157 – 161
Read AP Style, p. 65 –
|
News Curation Pitches
Treatment workshop: Blog title, motto, target audience and About Page.
|
|
#8
W Sept. 25
|
Blog treatment
|
Blog title, motto, target audience and About Page
Technical elements
|
MOODLE
Chpts. 2-4
HuffPost (on reserve)
|
Draft of one news curation blog post on google doc (400 words min.).
SEE RUBRIC and instructions
Refer to Chapter 10- Web Copywriting
|
Blog Anatomy (quiz activity) and seminar:
Write headlines, leads, summaries,
lateral writing
|
FIVE
|
# 9
Laptop
M Sept. 30
|
LIBRARY WORKSHOP
Review blog post +
Organization profile blog post
|
|
MOODLE
Handouts
|
Open Wordpress account and create blog site (follow steps on MOODLE handout)
|
The Review: find suitable info; compare and contrast sources;
Organization research
|
|
#10
Laptop
W Oct. 2
|
Wordpress
|
Embedding, inserting images; writing captions; licensing; hyperlinks
|
FAIR USE
Image content
Captions
|
Work on blog project. Two- week deadline.
See MOODLE. Finish 5 blog posts on Wordpress: 3 news curation, 1 review, 1 profile
|
Wordpress workshop
|
SIX
|
#11
Laptop
M
Oct. 7
|
Copyediting workshop
|
Revise for anatomy, content, syntax, design, attribution
|
Chapter 10 Web Copywriting
pp. 330 - 360
|
|
Professor feedback of blog post drafts
Use rubric for copywriting
|
Blog submission begins
|
# 12
W
Oct. 9
|
MODULE 2
Public Service Announcement (PSA)
|
Critique and discuss PSAs
|
Chapter 11
Basic Persuasive Writing
pp. 362- 389
|
Blog submission begins
|
|
SEVEN
|
#13
M
Oct. 14
|
Persuasion and Aesthetic techniques
|
Ethos, pathos, logos
advertising
motives
|
See handouts on MOODLE
and
+ Chapter 11 (cont’d)
|
Planning PSA worksheet
|
Seminar
|
Blog Due. Submission window closes.
|
#14
W
Oct. 16
|
PSA Planning
Treatment and Factsheet
|
audience, logline, video title, catchphrase, summary, channel platform, organization
|
Chapter 13
|
Blog Due. Submission window closes.
Complete
research worksheet and bring to next session
|
Story pitch. Treatment workshop.
|
EIGHT
|
#15
M
Oct. 21
|
LIBRARY WORKSHOP
|
credible sources, publications, type of content
|
|
Factsheet:
find suitable information; compare and contrast sources; research facts, statistics, data; audience research
|
Factsheet activity
|
|
#16
W Oct.23
|
Script:
technical terms;
camera movement, camera shots, audio
|
Visual and audio script cues
|
|
Submit PSA treatment with Factsheet by Mon. Oct. 28
|
Seminar
|
NINE
PSA treatment due
|
#17
M
Oct. 28
|
Storyboard
|
|
MOODLE
+
Chapter 13 TV commercial
pgs. 462 - 461
|
PSA treatment due
Read Script handout on MOODLE
|
Video seminar
|
|
#18
W
Oct. 30
|
Script workshop
|
|
|
PSA Submission window opens
|
PSA treatment feedback + workshop
|
TEN
|
#19
M
Nov. 4
|
MODULE 3
PODCAST
Writing for the Ear
|
War of the Worlds: The Panic Broadcast
Podcasting
|
Chapter 6
Radio
pp. 176 -
+
Fig. 6.3
|
Find and listen podcast episode related to topic. Submit via MOODLE.
|
Video seminar
Lecture
|
PSA submission window closed
|
#20
W Nov. 6
|
LIBRARY WORKSHOP
Scholar research
|
Podcast guest and interview
|
Chapter 4 Interviewing
pgs. 121- 132
|
PSA submission window closed
Scholar research and contact
|
Trace scholar's career (interview)
|
ELEVEN
|
#21
M
Nov. 11
|
Guest interview contact
(email, phone, facetime/skype, in person)
|
the interview, protocol, wording, voice,
|
MOODLE handout
Chapter 14
- Writing the email
pgs. 479 - 482
|
Scholar contact due before class ends. Email scholar (A and B)
Refer to MOODLE handout and Chapter 14
|
Seminar
|
|
#22
W
Nov. 13
|
Podcast Treatment
|
Segments, Title, motto, audience, logline
|
Chapter 13-
Writing the Radio Commercial
pgs. 459 -461
|
Read MOODLE handout
+ Refer to Chapter 13
|
Workshop
|
TWELVE
|
#23
M
Nov. 18
|
Podcast
Anatomy:
the script
|
vocabulary for intro and outro, formatting, cues, types of music breaks, etc.
|
See Moodle Handouts
|
Draft script
|
Seminar
|
Podcast submission window opens
|
#24
Laptop
W
Nov. 20
|
Script copywriting
|
cont'd
|
|
Podcast submission window opens
|
Workshop
|
THIRTEEN
|
#25
M
Nov. 25
|
MODULE 4
PRESS KIT
|
Event planning, news hooks, research media outlet
|
Chapter
News Values and 5Ws
pgs. 110 - 111;
116 - 117
|
Read MOODLE Handout
|
Lecture
Handout activity
|
Podcast submission window closes
|
#26
W
Nov. 27
|
Anatomy of Pitch Letter and Press Release
|
News lead, Inverted Pyramid, Quotes, Boilerplate, hashtags, Bio/background; Other Info
|
Chapter 12
The News Release pgs. 417 - 419
|
Podcast submission window closes
Prepare Event Pitch
|
|
FOURTEEN
|
#27
M
Dec. 2
|
Event Pitch
+
Background Info./Clippings
|
cont'd
|
Read and review MOODLE handouts
|
Rough drafts of Pitch Letter and Press Release (use MOODLE handouts as guide)
|
Event pitches
|
|
#28
Laptop
W
Dec. 4
|
Copywriting
|
Strategic communication
|
|
Exam Review
|
Seminar
|
|
|
|
|
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FINALS WEEK
|
TBA
|
|
|
|
Exam
|
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