Please note that this schedule is subject to change.
Part I: Visual Analysis
Readings for Week 1-2:
Howells/Negreiros: Introduction, Chs. 1-2, 4. Optional: Chs. 3 and 6. Don’t read “key debates” sections of chapters
Barnes: Introduction, Chs. 2, 13. Optional: Chs. 3-4
Bignell Introduction, Chs. 1-2
Week 1: Introduction to Visual Communication, Visual Theories, and Visual Codes
Day 1: Introduction to Visual Communication
Day 2: Perspective, Vision, and Culture
Day 3: Iconology and Formalism
Day 4: Art History and Ideology
Week 2: Semiotics, Persuasion and Visual Analysis
Day 1: Semiotics
Day 2: Persuasion
Day 3: Visual Analysis
Day 4: Midterm Review
Part 2: Media Formats
Readings for Week 3-5:
Lester: Chs 7-10: Typography, Graphic Design, Informational Graphics, Cartoons
Scott McLoud, Understanding Comics
Bignell: Chs. 3-7
Barnes: Chs. 5-7, 14. Optional: 12
Howells/Negreiros: Chs. 8-9, 11, Conclusion
Week 3: Media Formats
Day 1: Midterm
Day 2: Typography
Day 3: Graphic Design
Day 4: Information Graphics
Week 4: Media Formats Cont.
Day 1: Cartoons
Day 2: Photography
Day 3: Film
Day 4: Television
Assignment: Infographic
Week 5: Media Formats Cont.
Day 1: Computers and the Web
Day 2: Global Visual Culture
Day 3: Pecha-Kucha presentations
Day 4: Conclusion & Revision
Day 5: Final