Course Schedule:
1. Introduction to Music Video; Terms and Analysis
Narrative, Mise-en-scene, Editing
Settings, Props, and Costumes
Avant-Garde and Experimental Film, Video Art and Early MTV
Scopitones, Electronovision and Video Technology Experimentation
Reading: EMV, 3-98; 109 - 136.
2. Concert Films
Video Stars in Music Films/Film Stars in Music Videos
Reading: EMV, 99 - 108.
MTV I
Lyrics and Music
Reading: EMV, 137 - 155
3. MTV II
Color, Texture, Space, and Time
Reading: EMV, 156 - 174.
Auteur Directors, Film Soundtrack Videos, New Country, New New Pop;
Linking Music, Image, and Lyrics
Reading: EMV, 175 - 20 8.
4. The Digital Revolution: YouTube and User Generated Content
Long Form Music Videos
Reading: Carol Vernallis, “YouTube Aesthetics,” in Unruly Media: YouTube, Music Video, and the New Digital Cinema, (Oxford University Press, 2013).
Cayari, C. (2011). “The YouTube effect: How YouTube has provided new ways to consume, create, and share music.” International Journal of Education & the Arts, 12(6).
Post - Classical Cinema
Reading: Carol Vernalis, “The Audiovisual Turn and Post - Classical Cinema,” in Unruly Media: YouTube, Music Video, and the New Digital Cinema (Oxford, 20 13), 42 - 68.
Live Concert Videos, Video Games, Animation and Virtual Bands
5. Television Title Sequences, End Credits and Music Placements
Reading: Ramsay Adams, David Hnatiuk, and David Weiss, Music Supervision: Selecting Music for Movies, TV, Games, and New Media ì. New York: Schirmer, 2005.
Jeremy G, Butler, Television: Critical Methods and Applications , 4th Ed., (NY: Routledge, 2012), 325 - 356.
Small Screens, Web. 2.0 and the Future of the Music Video
Reading: Carol Vernallis, “Music Video’s Second Aesthetic?,” in Unruly Media: YouTube, Music Video, and the New Digital Cinema, (Oxford University Press, 2013).
Visual Albums, Celebrity and Social Strategies to Stardom
Screening Event:
Tierra Whack, Whack World
Beyoncé, Lemonade
Janelle Monae, Dirty Computer
Frank Ocean, Endless