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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 335 H"
COURSE NAME: "Retailing Applied to Fashion Industry - HONORS (This course carries 4 semester hours of credits. A minimum CUM GPA of 3.5 is required)"
SEMESTER & YEAR: Spring 2019
SYLLABUS

INSTRUCTOR: Antonella Salvatore
EMAIL: [email protected]
HOURS: TTH 1:30-2:45 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS:

COURSE DESCRIPTION:
This course focuses on issues related to Retail Management in the Fashion industry and requires both an understanding of marketing principles as well as channel management concepts. The course reviews basic concepts related to retail business such as operations, logistics, retail channels management, retail controlling and strategic location development, which develop the student’s ability to understand performance indicators and measure store performance. Students are encouraged to focus on retail buying and stock planning, in order to fully understand how to manage in-store product life cycles. Teaching methodology is project based and team work is emphasized. Teams will be required to apply fashion retailing concepts to companies’ decision making through a proposed retail project, which will require a written strategic retail plan that is adapted to the Italian fashion market.
SUMMARY OF COURSE CONTENT:
This course focuses on issues related to Retail Management in the Fashion industry and requires both an understanding of marketing principles as well as channel management concepts. The course reviews basic concepts related to retail business such as operations, logistics, retail channels management, retail controlling and strategic location development, which develop the student’s ability to understand performance indicators and measure store performance. Students are encouraged to focus on retail buying and stock planning, in order to fully understand how to manage in-store product life cycles. Teaching methodology is project based and team work is emphasized. Teams will be required to apply fashion retailing concepts to companies’ decision making through a proposed retail project, which will require a written strategic retail plan that is adapted to the Italian fashion market.
LEARNING OUTCOMES:
This course focuses on issues related to Retail Management in the Fashion industry and requires both an understanding of marketing principles as well as channel management concepts. The course reviews basic concepts related to retail business such as operations, logistics, retail channels management, retail controlling and strategic location development, which develop the student’s ability to understand performance indicators and measure store performance. Students are encouraged to focus on retail buying and stock planning, in order to fully understand how to manage in-store product life cycles. Teaching methodology is project based and team work is emphasized. Teams will be required to apply fashion retailing concepts to companies’ decision making through a proposed retail project, which will require a written strategic retail plan that is adapted to the Italian fashion market.
TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberComments
Retail ManagementBerman EvansPearson9780132720823  
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
Attendance and participation 10%
Marketing test 15%
Mid-term exam 35%
Final exam 40%
HONORS PROJECTBased on the work done throughout the semester, honor students in this course will have to do a project on a luxury fashion company. 100%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:

The class participation grade will reflect your preparation, attendance, quality and frequency of participation

Constructive class participation is expected. Unconstructive participation will be discouraged.

The class participation grade will reflect your preparation, attendance, quality and frequency of participation.

For a positive grade in participation, students must not only attend classes but also read the cases and participate in the class discussions.

Students who are late will be considered absent.

More than three absences may result in up to 10 percent being subtracted from your final grade, and you may be asked to withdraw from the class.

 

ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

Introduction to retailing

Strategic planning in retailing (read short cases pages 114 and 115)

Class discussion on “Abercrombie&Fitch Co: looking to the future” case pages 117, 118 and 119

Marketing review: segmentation and positioning, consumers’ buying behavior, marketing research, marketing strategies

Retail Institutions by ownership: Classification of fashion retailers, direct stores, concessions and department stores

Franchising, licensing and acquisition strategies: entry strategies in international markets

Uncontrollable elements in international markets 

Company case: Grey market

Retail Institutions by store based strategy mix. Nontraditional retailing

Company case: John Lewis

Retail Operations. Trading area analysis, location analysis, store development

Stores development, store design and store concept

Visual merchandising techniques

How to manage the supply chain: manufacturers, suppliers, intermediaries

Pricing strategies in retailing

Establishing and maintaining a retail image

Brand identity and luxury goods

Human resources management in retailing. Careers opportunities in fashion, human resources management

Advertising in fashion retailing

How to monitor store performance: monitoring the retail strategy

Company case: Mistery shoppers

Technology in retailing

Ethics and law in retailing