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JOHN CABOT UNIVERSITY
COURSE CODE: "BUS 220-3"
COURSE NAME: "Business Communications"
SEMESTER & YEAR:
Spring 2019
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SYLLABUS
INSTRUCTOR:
Teresa Triglia
EMAIL: [email protected]
HOURS:
MW 11:30-12:45 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
Prerequisite: EN 110 with a grade of C or above
OFFICE HOURS:
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COURSE DESCRIPTION:
This course deals with the definition and analysis of problems and the production of written and oral business reports. Use of appropriate computer software (e.g. word processing, spreadsheets, graphics) is an integral part of the course
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SUMMARY OF COURSE CONTENT:
A detailed course schedule will be posted on Moodle for students to access.
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LEARNING OUTCOMES:
Course
Objectives
You will learn immediately useful and relevant business communication
skills, including:
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how to write clearly and how to effectively edit your own writing
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how to target a results-oriented business audience in business
documents, websites, and correspondence
- how
to formulate reasoned oral arguments and enhance your presentation skills
- best
strategies to enhance critical thinking and analytical skills
- how
to write clearly, directly and simply so that your message is accurate,
concise, and to the point
Course outline and grade breakdown
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POINTS
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Introduction Presentation
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25
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2.5
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Resume
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25
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2.5
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Value Proposition Presentation
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50
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5.0
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Value Proposition Paragraph
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50
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5.0
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Cover Letter
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50
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5.0
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Crisis Presentation
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100
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10
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Crisis Paragraph Summary
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50
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5.0
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Crisis Paragraph
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50
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5.0
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Crisis Paragraph Rewrite
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50
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5.0
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Email Assignment
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50
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5.0
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Philanthropic Proposal Pitch
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100
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10
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Philanthropic Proposal Memo
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100
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10
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Elevator Pitch
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100
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10
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Oral Summaries of Economist Articles (3 at 10 points each)
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30
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3.0
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Quizzes on Article Readings (3 at 5 points each)
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15
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1.5
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Final Exam
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75
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7.5
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Flex Points
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80
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8.0
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TOTAL
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1000
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100%
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Course Policy on turning in “proofread, correctly formatted, and polished papers”
You are learning to be business professionals, and I expect the following:
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Your final assignments are polished and professional; that means they are proofread for typos, spelling, and capitalization errors.
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You follow all formatting guidelines as given for assignment headings, type font, font size, spacing, and margins.
Late Assignments are NOT accepted—You will lose all points for that assignment
I do not accept late papers or presentations. If you are unable to attend class, be proactive and email me your assignment by the start time of class. IF your paper arrives in my inbox by class time, I will accept it. The same policy applies to presentations. If you are going to miss class, you must email me either a copy of your PowerPoint slides or a link to your Economist article (depending on which assignment is due) by the time class begins. IF your paper, slides, or link is late, you will receive NO POINTS for the assignment.
Presentations are due the first day they are scheduled to be due
Your presentations will typically take up two to three days of class time. If you are not prepared to give your presentation on the first day, you will receive a zero on the presentation. If you do not volunteer to present on the first day of presentations and are then absent on the second day, you will receive a zero on the presentation.
You must bring a hard copy of your PowerPoint slides (when applicable) the first day presentations are scheduled. Once you turn in your PowerPoint, you may NOT make any changes, even if you do not present on the first day. If you do, your grade will suffer drastically.
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
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GRADING POLICY
-ASSESSMENT METHODS:
Assignment | Guidelines | Weight |
See Table Above | | |
-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course. BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments. CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings. DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail. FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.
-ATTENDANCE REQUIREMENTS:
General
Course Policies and Expectations
- You
attend all classes.
- You
come prepared to class, having read materials & completed assignments
on time.
- You
participate actively in discussions and editorial review workshops.
Attendance
policy
Students are expected to attend every class. Any person not present at
the beginning and end of each class period will be marked absent. Any student
who leaves early will be marked absent. I do not discern a difference between
excused and unexcused absences. You are given a certain number of absences
before points are taken off; you must use those absences wisely.
Participation
Lack of participation can hurt your grade. I will base your
participation grade on the quality and quantity of your input to our class discussions. You are also expected to give meaningful
feedback to your peers on presentation days.
Simply showing up for class does NOT guarantee you ANY points. I will keep track of who adds MEANINGFUL
input to our class discussions.
Participation is competitive.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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- Introduction Speeches
- Ten Tips Quiz
- Resume review
- Value Proposition Paragraph and Presentation
- Cover Letters
- Cross Cultural Communication
- Economist Oral Summaries
- Reputation Warfare Quiz
- Tylenol Tragedy Quiz
- Crisis Management and Communication Quiz
- Crisis Response Presentation and Paragraphs
- Work Emails & Etiquette
- Philanthropic Proposal Presentations
A detailed schedule of the course and all assignments/materials will be posted on Moodle. All students must register to gain access using the enrollment key.
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